After making his debut in 1995 as a publisher of animated videos and manga comics, Dynit has broadened the scope of its activities to cover, through four specialized divisions, all the touch points of the heterogeneous kids universe: videos, flow packs from newsagents and mass distribution, consumer promotions and, more recently, toys, offered on the shelf in retail, with D-Toys. Dynit divisions operate in close synergy: creative department, scouting and licensing department, quality department, to verify the production, to guarantee the quality and safety of the products. The new D-Toys division was created following the strong response linked to the extra display sale in some large-scale retail chains.