Private Label Expo with hundreds of meetings. Promising business perspectives and signing of premilitary contracts

Retail chains such as Intermarché and Bricomarché describe the event as inspiring, full of valuable contacts and fruitful conversations. They say: we had over 50 business meetings on the first day.

Other representatives of the merchant zone, including the Auchan, Stokrotka, Polska Grupa Zakupowa Kupiec and Spiżarnia Wholesaler, say they are satisfied with their participation. When asked about specifics, many reply: "Money likes silence." Still, they also indicate that many conversations will see continuation.

The Private Labels department director in the Lulu International Group, Shamim Sainulabdeen, emphasises the positive results, especially talking shop with "Pszczółka" Candy Factory. It was possible to arrange the shipment of trial containers with candies already during the expo; this opens up new prospects for cooperation. The group is also interested in many other products.  - Cookies, juices, vegetable and fruit preserves, hygiene products such as toilet paper... We have already discussed introducing these products under our retail chains' private label - reported director Shamim Sainulabdeen.

The Private Label Expo - the window of opportunity and a cooperation facilitator

According to Artur Krzeszowiak, a B2B cooperation specialist at the National Food Group, not only the "Pszczółka" Candy Factory has reasons for satisfaction.  – Each of the companies that presented their offer at our expo stand has found partners to talk to. This is conducive to these entities' development. Potato Industry Company Trzemeszno, Stoisław Mills, Włocławek Polish Preserves, and Zamość Grain Works have established good business relations;  it takes time to see results, but we already enjoy this positive development. Our companies operate in the private label industry, so we find the Kielce event valuable and successful. We count on developing cooperation in the coming years - says Artur Krzeszowiak.

Other exhibitors also talk about effective conversations. Agnieszka Kacperek of Dawtona points out that participation in the event opened several new doors. – We have gained contacts with companies with whom we have not cooperated before. This new network of contacts is important to us – she says.

– We had good meetings with representatives of Spiżarnia, Intermarche and Amic Energy (a fuel company). We already cooperate with the Lulu Group, we send our products to them, but they are labelled Balviten brand. Now we were talking about private labels -explains Karolina Kwapik from Balviten Glutenfree. The success of the business talks is also emphasised by representatives of Polish companies, such as Pupil Foods (animal food), Fructa Drinks, Awex (meats), Smak Górno Meat Processing Company, Escargots (snails), Rocket Poland (batteries), TrezorWines, as well as the Albanian Lajthiza Invest ( mineral water), Estonian Rhumveld Baltic (dried fruits), German NÖLKEN (hygienic products), Slovak companies and  Cessi (pasta), Tatrakon (canned food), Novofruct (child food) among Slovak group.

Andrzej Mochoń PhD, President of the Board, Targi Kielce SA. says that the expo is bound for a great future owing to its potential.  - This contracting, B2B expo - the show's DNA may make it a leading meeting in Central and Eastern Europe - says the president of Targi Kielce, Doctor Andrzej Mochoń.

Targi Kielce  for the development of the meat industry

The meat industry participated in the Taste of Quality® competition organised by the "Rzeźnik Polski" monthly, a part of the Gemini Group a partner of the Private Label Expo. The competition was an opportunity to start and strengthen relationships with retail chains.

About 20 companies registered 80 products for the premiere edition. Among them, representatives of the Eurocash, Specjał, King, Auchan and Intermarche retail chains selected winners in various categories. In the Taste of Innovation category   Pamas Salami  took first place; the "Salami spinata Pamas with green pepper" product was the winner. In  Taste of Convenience  category - Meat Plant Łuków with its slow-cooked beef ribs came first. In  Taste of Nature  category,  Mielczarek Meat Plant  and its "A piece of bread with meat and onion" came first. In the Premium Taste category, first place went to Aleksandria company with its "Vienna Ham".

Specialist knowledge was shared during the meeting called Round table of the Meat Industry and Modern Trade, also organised by the "Rzeźnik Polski" monthly. - Not everyone exactly knows what conditions must be met to put their products on retail chains' shelves - says Marek Bielski, publisher of the monthly magazine. – Often, after taking specific steps, this cooperation does not materialise;  no exchange related to requirements or expectations takes place. This meeting is intended to facilitate cooperation in the future.

Discussions about the future of private labels and the export potential of companies

For the first time, participants of the Private Label Expo also took part in two additional accompanying events. The Congress of Expansive Exporters offered specific tips regarding entering new markets, details related to human resources and the tax system. Prospects for export development and expansion to distant markets were also discussed. Experts indicated where to look for opportunities to maintain high development dynamics in the future.

Private Label Forum was devoted to discussions and lectures on the development of the industry. The event discussed introduction of private labels for sale and the restrictions complemented with contracts  negotiation for with regards of the private label products, the role of labels in creating a brand in the eyes of consumers. – Retail chains decide to introduce provate labels to build a network of loyal customers. Uniqueness, consistency, quality, benefit and commitment are the most important features – said Marek Marzec, owner of the Ewa Bis Group, which was both events' organiser.

The Private Label Expo -  the platform for inspiration and business development

The Targi Kielce's Private Label Expo and the accompanying events proved to be the right platform for fruitful negotiations, but also the place to derive inspiration, boost business development and establish lasting business relationships. A vast majority of exhibitors declare participation in the 2024's epxo. We look forward to seeing you!