Auchan and Aldi join the Kielce Private Labels Show

14 november 2023
Both retail chains headquartered in France and Germany operate on international markets. In Poland, they have firmly established their positions in the consumer market. The retail chain representatives confirmed their participation in the Targi Kielce event (15 and 16 November 2023); they will be looking for products to launch as private labels

Auchan, according to this year's data, manages a network of 104 markets in Poland;  the network consists of 70 hypermarkets, 33 supermarkets and the Auchan GO autonomous store. Futhermore, retail the chain cooperates with 29 franchise stores. ALDI Poland has 269 stores throughout the country;  the chain has been rapidly developing. ALDI will open a total of 30 stores from September to the end of the year.

Both chains declare the development of private label departments, thus talks with the chains representatives may prove valuable and fruitful for Targi Kielce exhibitors and may result in contracts.

15 and 16 November 2023 - the Targi Kielce Congress Centre welcomes 55 exhibitors from Poland, Europe and the United States. They join the show to put the best foot forward and offer an impressive variety of products, ranging from children's food, through cold meats, flour, groats, pasta, sweets, drinks - also with detoxifying properties, hygiene products, pet food, to packaging, car cosmetics and much more!

Representatives of the Lulu International Group - a business conglomerate from the United Arab Emirates, which comprises popular hypermarkets and shopping centres have also registered for the Merchant Zone of Poland's only event entirely devoted to provate labels. Experts from the Intermarché food supermarkets franchise chain have also announced their participation. The Polish chains - Lewiatan, Stokrotka, Chorten, and Polska Grupa Zakupowa Kupiec are also here.

At the same time, the Congress of Expansive Exporters, the Private Brands Forum, the Round Table of the Meat Industry and Modern Trade and the Taste of Quality Competition are held.

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