- Targi Marek Własnych mają bardzo duży potencjał - podkreślał podczas otwarcia targów dr Andrzej Mochoń.

Producers and distributors of private labels meet representatives of retail chains in Kielce!

15 november 2023
Private Label Expo at the Targi Kielce Congress Centre - the commencement. Wednesday, 15 November and Thursday, 16 November - companies, producers and representatives of retail chains from Poland, Europe and the Middle East present their offers here

The Private Label Expo was officially opened by the president of the management board of Targi Kielce, Andrzej Mochoń PhD.: - After a break, we are returning to the idea of Private Label Expo, because we are convinced that the expo has great potential and it makes sense to hold such an event. This contracting B2B meeting may become a leading event in our part of Europe. This year we have 50 companies, including: from Poland, Slovakia, Germany, Estonia and the United States,  we are glad that representatives of well-known retail chains have also announced their participation. These will be two days of meetings which will benefit all the expo participants  - emphasised the president of the management board.

I am very closely associated with private labels, because in 1995, when the first private label project appeared, I had the pleasure of being the first private label manager. I had my first conversations with suppliers, visits to factories and seminars, which allowed me to understand this business. I hope that the expo and meetings will be a good time for you – added Marek Marzec, president of Ewa Bis.

Marek Bielski, publisher of the Rzeźnik Polski monthly, a part of the Gemini Group agency, a partner of TMW, also addressed the public at the opening. The Gemini Group cooperates with the meat processing industry and organises the largest congress for the meat industry in Poland called "MEATting". The Private Label Expo features the Gemini Group's two events: the "Taste of Quality" meat competition and the Round Table of the Meat Industry and Modern Trade:

The cold meat competition jurors are representatives of retail chains. The competition is therefore an excellent opportunity to present your products to people who acquire this type of products for their retal chains. Retail chains' representatives, i.e. jurors, find it an excellent way to learn about many interesting products simultaneously, which will later join their network's portfolio. The Round Meat Industry Table and Modern Trade are the specific platform for representatives of processing plants which brings them together with representatives of retail chains    - emphasised Marek Bielski.

FMCG market expert Andrzej Wojciechowicz added that the Private Label Expo is relational and sublime, and that it builds interpersonal bonds. Private labels are an excellent platform for survival.

Polish exhibitors of the Private Label Expo -  National Food Group - the largest state-owned food producer in Poland, Fabryka Cukierków Pszczółka, Dawtona, processing fruit and vegetables, producers of organic products - Bio Planet, pet food - Pupil Foods and gluten-free food - Balviten Glutenfree. Slovak companies are the largest group foreign exhibitors;  As many as 16 companies present their offer. The list includes one of the largest dairies - Tatranská mliekareň, a chocolate manufacturer - ChocoSuc Partner, and leading producers of pasta on this market - MPC Cessi and canned food - Tatrakon. SPACElab presents a detoxifying drink. High-quality food for children, and even baking semi-finished products and croissants are also on display. German companies offer child care products - Nölken Hygiene Products, and ecological paints - PNZ – Produkte.  Estonian Rhumveld Baltic has brought certified organic products, e.g. dried fruit. Albanian Lajthiza Invest - food products and drinks. The Private Label Expo hosts representatives of the LuLu International Group - a business conglomerate from the United Arab Emirates, and experts from Scamark Polska, responsible for purchasing products under E.Leclerc private label.

The Private Label Expo continues until Thursday, 16 November. At the same time, the Congress of Expansive Exporters, the Private Brands Forum, the Round Table of the Meat Industry and Modern Trade and the Taste of Quality Competition are held.


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