Challenges in production and sales - the Private Labels Forum at Targi Kielce. Check how to join
The Private Labels Forum is Poland’s first-ever conference solely devoted to the private label market. Marek Marzec, owner of the Ewa Bis Group, the organiser of the Forum, will present the historical background and importance of private labels in the production and trade. Market data will also be discussed. The panel discussion focuses on the challenges related to the private labels production and sale - the panel features representatives of producers and retail chains
Paweł Jurowczyk, strategy business director of ABR SESTA, will answer why private labels should be engagement leaders. Agnieszka Wryk, director of business development at Ewa Bis, will talk about the importance of IFS certification in developing private brand business.
The lectures and discussions will be followed by workshops. The topics related to certification of the quality assurance system in private label products, design of labels for food products, graphics for private labels and packaging are also on the agenda. Laboratory quality assessments of private label products are included in the scioe.
The motto of the workshops chaired by Jakub Śwircz, managing director of Brandy Design and the Brandy Lab Foundation, is "Private labels - design adapted to people". Beata Kuczewska, member of the management board of PPH Ewa-Bis and Ewa-Bis Brands, will discuss the chances of producing and selling Polish products under private labels to foreign markets. An important issue will also be raised by attorney Magdalena Borowiec; the workshops: "What should you pay attention to when negotiating contracts for private labe products (agreements with Polish and foreign contractors)?"
- The content of the Private Label Forum complements the business nature of the Private Label Expo. This show is one-stop-shop for manufacturers who will be able to establish relationships with prospective contractors and will receive a full scope of the latest industry knowledge - says Jakub Nogaj, manager of the Private Labels Expo at the Kielce exhibition and congress centre. You are most welcome to participate in the event!
Check detailed AGENDA of the Private Brands Forum
The Congress of Expansive Exporters organised by Ewa-Bis is held simultaneously with the Private Label Expo and the Private Label Forum. Check it out on congresseksporterow.org