FUTURE PRIVATE LABELS EXPO (16-18.10.2024)
Private Label Exhibition
About the event
Private Label Exhibition FUTURE PRIVATE LABELS EXPO in Targi Kielce.
FUTURE PRIVATE LABELS EXPO - Poland's only event solely focussed on private labels
The expo is a golden opportunity to bring together producers, distributors and representatives of retail chains from Poland and abroad. Manufacturers find the trade shop a great chance to prosper for new customers. Retail chains can share their observations and expectations regarding their branded products.
We invite both international corporations and smaller companies specialising in the production of private labels for specific retail chains. We also welcome companies that attempt to establish their presence in retail chains. The FUTURE PRIVATE LABEL EXPO presents products from various categories, mainly food, cosmetics, household chemicals and household goods.
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Take advantage of the growing popularity of private labels and expand your business
Future-Private-Labels Inflation changes Poles' shopping habits. The current 19% share of private labels in the FMCG sector means that one zloty in five is spent on private label products! According to NielsenIQ research, private labels sales in Poland reported significantly faster growth in the previous year (by 10.7%) than branded products' sales increase (7.8%). According to the Agency, the value of the private label market in Poland in the period from July 2021 to June 2022 amounted to PLN 39.95 billion. A year earlier, in the same period, it was PLN 36.09 billion.
The private labels' success also results from their positive perception, not only in terms of price but also quality. A study by the GFK research agency shows that buying private-label products is perceived as a sign of consumer intelligence. Buyers see themselves as smart shoppers regardless of where they live and their earning level. Moreover, respondents treated private labels on an equal footing with manufacturers' brands.
All this proves that business development towards private labels is a great opportunity for manufacturers!
Knowledge-mine - the future of the industry and the possibilities of entering the private label market
The trade fair also offers a comprehensive training agenda, presentations and discussions related to current trends, challenges and opportunities created by entering the private label market. We invite you to cooperate in creating the program; we look for practitioners and business insiders from Poland and Europe: i.e. representatives of retail chains and suppliers, industry advisors and research agencies.
The speeches will focus on 4 areas which shape the future of the FMCG industry: product innovation, technology, retail transformation, and society and sustainable development.
BONUS: Congress of Expansive Exporters
Future-private-labels Knowledge-packed presentations, specialised lectures, interesting discussion panels and the opportunity to exchange experiences between experts and entrepreneurs operating in foreign markets. These are the essential elements of the Congress of Expansive Exporters accompanying the Future Private Labels Expo.
The event targets exporters who operate abroad and look for new markets. The Congress offers the opportunity to learn about financing instruments and risk hedging schemes. This is a chance to deepen the understanding of international trade rules and opportunities for promotion and cooperation on foreign markets. Above all, the convention is an excellent opportunity to establish new business relationships.
The Hosted Buyers programme guarantees meetings with foreign retail chains' representatives
The event features the Hosted Buyers program, which aims to enable business contacts between Polish producers exhibiting at the expo and buyers from abroad.
Future Private Labels Expo - this November in Targi Kielce. We look forward to seeing you!