Private Label Exhibition

The event will begin in

Private Label Exhibition FUTURE PRIVATE LABELS EXPO in Targi Kielce.


The FPL expo is a golden opportunity to bring together producers, distributors and representatives of retail chains from Poland and abroad. Manufacturers find the trade shop a great chance to prosper for new customers. Retail chains can share their observations and expectations regarding their branded products.

We invite both international corporations and smaller companies specialising in the production of private labels for specific retail chains. We also welcome companies that attempt to establish their presence in retail chains. The FUTURE PRIVATE LABLE expo presents products from various categories; mainly food, cosmetics, household chemicals and household goods.

See exhibitor profile >>   See visitor profile >>

Private labels are in vogue


The current 19% share of private labels in the FMCG sector means that one zloty in five is spent on private label products! According to NielsenIQ research, the private labels sales in Poland reported significantly faster growth in the previous year (by 10.7%) than branded products' sales increase (7.8%). According to the Agency, the value of the private label market in Poland in the period from July 2021 to June 2022 amounted to PLN 39.95 billion. A year earlier, it was PLN 36.09 billion in the same period.

The private labels success also results from their positive perception,  not only in terms of price but also quality. A study by the GFK research agency shows that buying private-label products is perceived as a sign of consumer intelligence. Buyers see themselves as smart-shoppers  regardless of where they live and what earning level they belong to. Respondents treated private labels on an equal footing with manufacturers' brands.

In 2022, Polish agri-food exports reached the record-breaking value of EUR 47.6 billion. According to the Bank Pekao SA report, Polish exporters should focus on Asian countries and increase sales to North African countries and the European Union.

The speeches will focus on 4 areas which shape the future of the FMCG industry: product innovation, technology, retail transformation, and society and sustainable development.

future-private-labels The most important chambers' support

Polish Organisation of Commerce and Distribution POHID and the Polish Investment and Trade Agency are indicated the most important organisations which enhance relations between Polish producers and the global market. Both actively support the FPL Expo, both as knowledge partners and as a source of contacts.

The fundamental mission of the Polish Investment and Trade Agency is to boost the direct foreign investments level in our country as well as the range and dynamics of Polish enterprises' internationalisation. Targi Kielce has a similar goal, thus, cooperation was a natural step.

The Agency will acquire new customers for Polish companies that are exhibitors at Targi Kielce (buyers, representatives of retail chains, cooperating companies, and intermediaries and direct recipients) in foreign markets.

POHiD is an employers' organisation whose members' list include the largest retail chains that have invested EUR 60 billion in Poland and created 250,000 jobs. The organisation's overriding objective is to represent the interests of its members' vis a vis public authorities and other organisations in the economic environment. POHiD works to protect free competition and free access to the market for all economic entities in Poland.

Congress of Expansive Exporters


The FPL fair is enhanced and complemented by the 2nd Congress of Expansive Exporters. The event brings together entrepreneurs and the service sector, and public institutions supporting exporters. The event is targeted at those which already operate in foreign markets and look for furher expansion possibilities, as well as those who have not decided to go international.

The Congress offers the opportunity to learn about financing instruments and risk-hedging schemes. This is a chance to deepen the understanding of international trade rules and opportunities for promotion and cooperation on foreign markets. Above all, the conventions is a great opportunity to establish new business relationships. Knowledge-packed presentations, specialised lectures, discussion panels and the opportunity to exchange experiences between experts and entrepreneurs who have already marked their presence in foreign markets. The event helps find the answer on how to develop exports effectively and safely in a dynamically changing reality.

The Congress offers examples and mechanisms of successful expansion through direct case studies of companies that boast extensive accomplishments in selling their products abroad.

Ewa-Bis is the organiser of the event - the company now exports to about 50 countries around the world, including almost all countries in Europe. Ewa-Bis is among the 20 largest exporters in Poland and cooperates with approx. Sixty producer groups and approx. 100 individual farmers.

The Hosted Buyers programme guarantees meetings with foreign retail chains' representatives

The event features the Hosted Buyers program, which aims to enable business contacts between Polish producers exhibiting at the expo and buyers from abroad.

Future Private Labels - 15 and November in Targi Kielce. We look forward to seeing you!

Supporting institutions
Media Partners

The companies that attended previous expo edition

29 may 2023
The Kielce exhibition and congress centre has signed an official agreement with the Polish Investment and Trade Agency. Until now, the cooperation pertained to some events, such as SlavicB2Beauty, now it is to cover the most important trade fairs taking place in Kielce
27 april 2023
Targi Kielce has started cooperation with the Polish Chamber of Commerce, which has become a partner of the FUTURE PRIVATE LABELS Private Label Producers Exhibition The event is held on 15 and 16 November 2023.
25 april 2023
We are pleased to inform you that Targi Kielce has been admitted to the Polish Chamber of Packaging’s ranks

Exhibitors about the expo

Exhibitors about the expo

Bogdan Ryś Marina Spices, Wieliczka

"In Kielce, during the private label trade fair, we appeared for the second time. This year's edition was very successful for us, we established several interesting contacts. I believe that they will result in cooperation."

Michał Przyłucki Galicia-Trade, Horodok

"Our feelings are very positive. We met many interesting people, both at the conference and in informal conversations at the booth. I think this will translate into our further activity in Poland and beyond."

Joao Ramos, Jeronimo Martins Polska

"In a conference and event like Future Private Labels, it's about more than just promoting a product. It's valuable to focus on the direction in which the private label market is moving as a whole - this applies to both retailers and companies offering products under their own brands."

Opening hours
  • 12 X 2021
    10:00 - 17:00

    Exhibition open to the public  / Business-insiders' day - exhibition not available for school youth

  • 13 X 2021
    10:00 - 17:00

    Exhibition open to the public


  • 14 X 2021
    10:00 - 15:00

    Exhibition open to the public