KIDS' TIME (17-19.02.2026)

16th International Fair of Toys and Products for Parents and Children

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Kids’ Time 2026: trend setter and the season beginning

Premieres before the store debut, international buyers from several continents, discussions about exports, regulations and digital product passports, prizes for the best, and a powerful finale dedicated to children's mental health. Although this year's Kids' Time was not the largest in terms of area or number of exhibitors, it showed something much more important: market maturity, a focus on quality and real business, and an apt extension of the formula with a strong educational component.

Business in the spotlight

17–19 February, Targi Kielce Expo halls served as the venue for intensive business talks, presentations of offers for the new season, and meetings as part of the Hosted Buyers and Key Buyers programs. Representatives of companies and buyers from Europe, Asia, Africa, and South America, including Brazil, Venezuela, and Nigeria, came to Kielce, underscoring the event's global dimension.

Toys, strollers, creative kits - premieres at Kids' Time 2026

Trade fairs have traditionally served as a "market barometer". Among the most conspicuous premieres was a stroller COMO by ADAMEX, which drew attention for its one-handed fold with the gondola installed. JUNAMA presented new models, and the stands also featured new products from companies such as TUBAN (creative and sensory sets), Alilo (CocoNap W1), Paola Reina, Marko (including the Magic HEKA basket), Connetix Tiles, Tactic Games, and Nasza Księgarnia Publishing House. The brand also premiered the 2026 ECO collection, showcasing new lines of children's clothing that respond to current design and quality trends. Three clear trends dominated the expo halls: creativity and DIY, education through play (STEM, logical construction sets) and products promoting physical activity and sensory development.

Kids’ Time Star: prizes that matter

The gala ceremony on the first day of the expo was where the prestigious statuettes were awarded. Kids' Time Star 2026 The winners milieu included TESCAS – Alilo CocoNap W1, MARKO – BeSafe Beyond² system and Magic HEKA bin, SMALL BLUE DOT – TOSSIT Darts, Nasza Księgarnia Publishing House – "Feluś and Gucio are playing pairs", TACTIC GAMES – HERO Wooden Toys series, ADAMEX BABY – COMO stroller, AME GROUP – BiBi sensory puzzles, MARIO – Paola Reina dolls, TUBAN TRADE – Multisensory Box, CONNETIX TILES – CONNETIX PRO 70 Piece Construction Set. Awards were given for quality, design, innovation, and safety, and the distinguished products attracted strong interest from buyers during the show.

Exports, Regulations and the Digital Future

The conference, organised in cooperation with the Polish Investment and Trade Agency (PAIH), was a strong highlight, where experts discussed foreign expansion, quality as a competitive advantage, and the role of social media in building a brand in international markets. The debate on the issue also aroused great interest. digital product passports, EU regulations and equal competition rules, showing that the children's industry actively participates in shaping safety standards and market transparency.

Child Collision Safety and Teacher Panels

An important element of the program was the demonstration of the brand's crash simulator. CYBEX demonstrated, in practical terms, how enormous forces act on a child during a collision. The third day was held under the banner of “Tomorrow’s education starts today. The child is at the centre of changes in the modern world. Conferences and lectures, including presentations on children's mental health, relationships and safe boundaries, became the knowledge-packed culmination of

Kids' Time 2026: thank you for celebrating the children's industry with us.

This year's expo clearly demonstrated that, despite the challenges, the children's industry continues to grow, and the fair remains strategically important. The quality of conversations, the presence of important companies and an accurate response to market needs are the key factors; Kids' Time remains a place where trends are created, decisions are made, and relationships are built for the upcoming season.

exhibitors

visitors

countries represented by exhibitors

award-winning Kids' Time Star products