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Private Label Fair Asia – the largest and most professional B2B platform for private label in the APEC region

The 18th edition of Private Label Fair Asia (PLF), held at the Shanghai New International Expo Centre (SNIEC) in November 2025, occupied an impressive 60,000 m² and featured more than 2,841 exhibition booths. Over 1,000 companies presented their products during the event, showcasing more than 100,000 new items representing all key private label segments – from fresh, frozen and dry food to cosmetics, OTC products, household goods, DIY, and pet care.

Each year, the fair attracts over 20,000 professional buyers, becoming a key meeting place for retailers, private label brands, and OEM/ODM manufacturers from around the world. PLF is currently the only professional B2B platform for private label in the APEC region, which makes its cooperation with Targi Kielce an exceptional step forward in developing the Polish private label market.

The value of private label is growing

The increasing fragmentation of the retail market and rising costs of building traditional distribution channels make private label, OEM, and ODM models increasingly attractive for manufacturers. Thanks to these models, producers can more effectively reach international business partners, while retail chains can offer consumers high-quality products at competitive prices.

Private label brands enjoy growing consumer trust – they often contain the same or even better ingredients than manufacturer brands, and their quality is endorsed by the retail chain that places its own logo on them. In Europe, private label plays a key role, with many countries already achieving market shares of 40–50%. Now, a similar trend is rapidly developing in Asia, where China has become one of the most promising markets in the world.