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The Private Label Expo (22 and 23 October 2025) brought together 64 exhibitors from Poland, the Czech Republic, China, Turkey, Romania, and Germany, along with 1,115 industry visitors – representatives of retail chains, wholesalers, the HoReCa sector, and e-commerce from Poland and abroad. Exhibitors' offerings reflected industry trends and expectations, presented by experts at the Future Private Labels Summit.  Quality and variety reigned supreme. 

A wide range of products and international attendance at the Private Label Expo 2025

– Buyers from the Spar, Dino, Biedronka, Specjał chains, from Shanghai, from Turkey, as well as representatives of wholesalers from various parts of Poland and Germany are interested in our sweets, jellies, vegetarian ice cream and chocolates.  The potential for cooperation is excellent, says Marcin Klepuszewski, Operations Director at JPM, which participated in the Private Label Fair for the first time.   

– We have a strong base of contacts for further talks, including the Biedronka, Dino, and Kaufland chains, as well as wholesalers from Kazakhstan, Germany, and Turkey – admits Robert Bilko, owner of the Czech company Fammilky, which offers, among other things, protein cookies.  – This trade fair is cut out for us as we gain contacts with potential suppliers and customers. We talk to both buyers and companies that offer packaging, for example, Agata Kruk from Agropole, a company that sells spices and stuffing.

Representatives of other companies also confirmed their satisfaction with participation.  Alpan, Bacówka, Bike Cafe, Biomami, Amber Nutrition, or ALPASYA, Sleepy are among happy clients.  – In addition to retail chains, we were visited by specialists from the Polish Pharmaceutical Group. This is our third expo and once again it was fruitful – emphasises Dominika Krawiec-Lipińska from Nölken Hygiene Products.

Quality, diversity and award-winning innovations at the Private Label Expo

Among the presented products galore, there were high-quality organic and ecological products, superfoods, original sweets, ready-made meals, teas, coffees, cold cuts, cosmetics and hygiene products – including those for children, household chemicals and pet food. The most innovative of these were recognised in the Future Private Label Award competition. Statuettes were awarded to Manufaktura Żuru i Barszczu  (Sour Sour Soup and Barszcz) for their Pickled Red Borscht, Manufaktura Kameduły (Blueberry Jam), Serabio (Ghee Organic Clarified Butter), and Quality Meat Pawęta (Frankfurt-Style Beef Sausages).

International and regional retail chains at Targi Kielce 

 Numerous visitors confirm the value and potential of the offer. The list of retail chains that visited the expo stands included   Żabka, Społem, SPS Handel, Eurocash, Amic, Miroleader, Dealz, Eubioco, Intermarché, GoldFinch Trade, Specjał, Polska Grupa Detalistów i Spółdzielni Marka, Baltona, Netto, Stokrotka, Chorten, Carrefour, Kaufland, Dino, Bricomarché, Lewiatan, Aldi, Leclerc, Spar, Drogeria Natura. A delegation from the Turkish chains—Onur Perakende, Özen Gıda, and Memişler Çay — visited each stand.

 – The diversity of offers gives potential.  We see a large selection, especially in the pet food category, which will continue to develop dynamically in the private-label segment, noted Magdalena Domagalska-Tubacka, commercial director at POLOmarket.

Future Private Labels Summit – debates on strategies and innovations

The exhibitors’ offer aligned with the trends and forecasts presented during the two-day Future Private Labels Summit, in which Wiadomości Handlowe participated. Experts emphasised that the private label market in Poland is growing dynamically. The value of the FMCG market increased from PLN 265.1 billion to PLN 283.7 billion during the year, and consumers, although they buy less, spend more, looking for quality and brand trust.  – The Polish consumer has become more aware. Private-label products are chosen not only for price, but increasingly for the quality and credibility of the brand. Today, a private label is a private brand – recognisable, high-quality and with its own customers – said Michał Maksymiec, Retail Vertical Client Director at YouGov, during the congress in Targi Kielce.

During the congress, experts also discussed changes in consumer behaviour, customer loyalty, product innovations, cooperation between producers and retail chains, and trends in the beauty, household chemicals, food, and pet food categories.

Pet Food Congress – a new direction for the industry's development

A separate congress was devoted to the pet food segment, organised by Marek Bielski, publisher of the monthly Rzeźnik Polski (Gemini Group).  – The meat industry is looking for new development opportunities, and the production of pet food is becoming a natural direction. Poland is one of the world's key producers in this segment, which is why we decided to hold such an event, Bielski said.

Over 300 participants from across Poland attended the congress, and specialist lectures were accompanied by Speed Meating – quick networking sessions that allowed producers, distributors and retail chains to establish concrete business relationships.

Strong edition and specific business events at Targi Kielce 

- The Private Labels Expo, together with the Future Private Labels Summit congress, confirmed the position of a key industry event in Poland. Over the course of two days, Targi Kielce hosted business talks, networking events, and expert debates, which resulted in new business contacts and inspiration for market development, emphasises Małgorzata Ozdoba, project manager. This year's edition was exceptional both in terms of attendance — twice as many visitors as last year — and in the quality of the offerings.  Exhibitors from six countries showed products reflecting the latest consumer trends. The Private Label Expo is where knowledge meets practice, and conversations translate into real contracts – he concludes. 

The co-organisers of the Private Label Expo are Marek Marzec, president of Ewa-Bis; Michał Sadecki, president of MSL Consulting; and Marek Bielski, publisher of the monthly Rzeźnik Polski and organiser of the Pet Food Congress.