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Patrick Impert, the Head of Private Label Department at Lewiatan Holding, emphasised the importance of maintaining product quality – without reducing weight or fat content. Using the example of dried fruit, he pointed out the need for constant market analysis and cooperation with suppliers from new, previously unobvious directions.

Edyta Dembińska, Private Label Manager at SPAR, drew attention to building customer loyalty through promotions integrated with the product – e.g. campaigns such as "2 + 1 free" already marked on the packaging.  She emphasised the importance of synergy between the private label and the commercial sign, the coherence of the strategy and the balance between quality and price, taking into account the needs of customers and franchisees.

Jarosław Tabienko, Member of the Management Board of Delko Capital Group, emphasised the importance of long-term cooperation with business partners and suppliers. He pointed out that the future of the market lies in new products, product range optimisation and logistics enabling order fulfilment within one or two days.

Paul Górecki, Vice President of the Management Board of Terravita, emphasised that maintaining a constant weight and quality of products is the key to consumer trust. He pointed to the need for retail chains to adopt a more partnership-based approach in situations of sudden price cuts resulting from comparative advertising.

Participants unanimously noted the growing awareness of consumers who increasingly expect high quality, consistent communication and attractive packaging design from their own brands.

The meeting was chaired by Michał Kokoszkiewicz, editor of Wiadomości Handlowe [Commercial News].

The debate was the opening of a series of talks about the future of the market. private labels in Poland – a market that is maturing dynamically and increasingly defining the direction of retail development.

(BB)