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You will learn:

• how to prepare 2 months before the event
• how to effectively plan business meetings
• how to conduct professional conversations with delegations and partners
• how to turn contacts into real projects and partnerships

Who is this guide for?

For exhibitors who:

• want to gain new business partners
• plan to grow within the defence sector
• want to better prepare their teams for the exhibition
• want to maximize the business value of participation

This guide will help you organize activities before, during, and after the event.

A ready-to-use plan for:

• 2 months before the event
• 1 month before
• the final weeks of preparation

Less chaos, better organization, and full control of activities.

Printable Checklists

Practical lists covering:

• booth preparation
• marketing activities
• meeting planning
• team organization
• post-event follow-up

Make sure nothing is overlooked.

MSPO Exhibitor Lifehacks

Practical tips that:

• improve the effectiveness of business meetings
• help prepare for conversations with delegations
• make your company stand out during the exhibition
• increase post-event follow-up effectiveness

Why is it worth it?

MSPO is one of Europe’s leading defence industry events.

It is a place where:

• strategic relationships are built
• advanced technologies are showcased
• industry and government representatives meet
• one conversation can lead to long-term cooperation

These materials will help you maximize the value of your participation.