Auto Idea, an Authorized Dealer of Mercedes-Benz, was established in April 1999 with its seat in Bialystok; in 2004, they expanded operations and opened a dealer point in Olsztyn. In December 2011, the founders decided to open a showroom and service centre in Łomianki near Warsaw. This has been the only Mercedes-Benz facility in this part of the capital. The company's employees boast many years of experience in the automotive industry and provide the highest standard of service.
The company's development plans focus on service quality improvement and the highest level of customer satisfaction. Currently, Auto Idea is the largest dealer group in central and north-eastern Poland.