"The most important thing - honesty and communication simplicity." Funeral Instagramer Agnieszka Beczek is the NECROEXPO featured guest

04 june 2022
Agnieszka Beczek works in a funeral home in Warsaw, but she is known on Instagram as the Lady of the Funeral Home, tens of thousands of people visit her account every day. Visitors look for advice and support, but above all, for information related to the funeral industry.

Agnieszka Beczek met the NECROEXPO visitors to talk about the effective promotion of a funeral home, but also the promotion of the industry in social media. As she says, the most important things are honesty and openness. She mentions that her every Instagram post includes, apart from the usual comments of surprised and sometimes disgusted people, touching confessions about the death of loved ones. They mention how much Agnieszka's account helped them get through this difficult period. Of course, there is lots of hate, especially since the funeral industry is an extremely easy target of hatred. However, she advises not to worry about malicious comments.

- If we believe in what we do, we are proud of what we do and we have a need to share our knowledge with others, we should keep on doing what we believe in;  haters will always be haters and you should accept it.

Agnieszka Beczek sees social media as not only a promotional opportunity, but also as the way to educate the general public.

- The vast majority of people have no idea what it means to work in a funeral home;  I learned it owing to my Instagram account. It's no wonder - an average person statistically visits a funeral home twice in their life. However, this ignorance triggered many myths related to our work, including that gravediggers are drunkards and morgue workers stink of corpses. However, the funeral industry is used to secrecy and very reluctant to reveal any secrets of the profession. So, unnecessarily -  by speaking about our profession, we can enhance the image of the funeral industry. We can also help people get used to the thought that death and related issues are there - says Agnieszka.

The Influencer also mentioned the problem of funeral homes decor.

- Many companies have a problem with the outdated and, even worse, the spooky decor of the premises,  with purple and blacks colours that dominate the interior. There are ubiquitous coffins. Staff finds nothing strange about the sight of funeral paraphernalia; however, an average person, having recently experienced the death of a loved one may feel overwhelmed upon entering a funeral home and seeing a collection of coffins and urns and a mannequin with a suit for the deceased. A client often leaves such a place more depressed than before.

She argues that a modern funeral home should not be a scary, but a soothing experience.

- It is worth referring to the latest trends in, interior design. Become more like a modern facility, e.g. loft office. This helps avoid shock. It is also worth considering the interior's colours. For example, replace dark shades with pastels and purple and creamy paint.

After the meeting, those interested could talk to Agnieszka Beczek and exchange their observations on promoting the funeral industry on social media.

This year's  NECRO EXPO continues until 5 June – join us at Targi Kielce.

Recommended articles
18 november 2022
27 and 28 May 2023 in Targi Kielce marks the first nationwide funeral industry forum
04 june 2022
We are all young and healthy, and thus we don't have to think about death and, obviously about our own funeral. Or should we? A meeting with Małgorzata Węglarz, author of the book "Everything You Should Know Before You Die - The funeral industry's secrets" was the place to seek the answer to this question.
04 june 2022
There was a great interest in the training on "Cold corpse turned into pure beauty forever", conducted by Jacek Szymański from the Pathomed Funeral Training Department during the NECROEXPO in Kielce. The purpose of make-up and similar is to see the deceased person in a positive light when offering them a farewell.
03 june 2022
This was the title of another meeting and presentation by Dariusz Dutkiewicz, director of the Institute of the Funeral and Cemetery Industry.
03 june 2022
The image of immense divisions in the funeral industry across the country is a great burden. This issue was discussed during the lecture held under the banner of Quo Vadis funeral industry - new challenges. The "Together or apart" session was held during the NECROEXPO in Kielce.
03 june 2022
The digitization of memorial sites and the electronic death certificate - are some of the changes to be introduced next year, along with the new law on cemeteries and the burial. The Plenipotentiary of the Prime Minister, Wojciech Labuda, announced the full list of changes during the NECROEXPO held in Targi Kielce. There are amendments in the pipeline, including an item helping to classify the causes of death, designed to significantly improve the work of important security institutions.
03 june 2022
Exhibitors from the funeral industry, and members of the Consortium of Funeral Exhibitors, created a special zone during the NECROEXPO in Kielce, where they talk and host clients. They have collaborated attained common goals of co-organising the only funeral exhibition in Poland.
01 june 2022
The Auto Idea company, the Authorized Mercedes-Benz Dealer and one of the largest dealers groups, will exhibit its Mercedes-Benz funeral vehicles at the NECROEXPO 2022.