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Wiktor Krasa emphasised that in the past, marketing strategies focused primarily on sales. – In the past, marketing activities were based mainly on the sales process,  today, something more matters; i.e. building value, relationships within the company, brand image and the quality of services. – he noticed.

Experts also emphasized the need to tailor activities to the unique characteristics of a specific industry. – When choosing a person or company dealing with marketing, you need to check whether they know the realities of the market and can adapt tools to its specificity – added Krasa.

Karolina Kiesner highlighted the importance of the customer as the focal point of the strategy. – We need to know well who our client is and where to look for them; strategy is chosen accordingly – she explained. She also emphasised the role of social media. – Social media are more than a notice board;  we should show the benefits to the customer, not just brag about what we do – she said.

Adam Chyb emphasised that effective marketing must be genuine and authentic. – The offer must be credible, because today, it can be verified in just a few seconds. Thus, it's worth building it on values and ideas – he emphasized. He also added that recommendations and famous faces still matter, but image contexts must be chosen wisely.

In summary, experts agreed that marketing is a dynamic process that can significantly alter a company's image in a short period. – With just 10–12 posts, you can break down stereotypes and build a new image. It is not worth postponing actions until later – Kiesner concluded.

(ŁK)