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Ewa Brok is a valued expert in business etiquette, supporting companies such as the Ministry of Finance, PGE, PKO BP, PZU, PKP, LuxMed, law firms and notary offices in applying the principles of culture and decorum, building a professional image, effective communication, and increasing sales based on the principles of etiquette. The lecture she gave as part of the MKBR congress gathered several hundred listeners.  

The speaker emphasized, in the business world, that what counts is not only substantive competence, but also the ability to build the right relationships. - Appropriate communication and the ability to cope with emotions in difficult situations make us perceived as professional people who can be trusted - she said.  

The specialist addressed several topics related to everyday activities, including making telephone calls and sending short text messages. - When you answer the phone, there is an image of the company on the line;  if we are unable to talk calmly and greet someone in an appropriate voice, do not answer. Call back when ready, when emotions are at the right level, she advised. She paid attention to the correctness of the content: "let's read what we have written" - she warned.  The valuable tips she shared included those regarding difficult situations and controlling emotions in interpersonal relationships. 

Etiquette in business refers to the rules that facilitate everyday functioning, help build relationships, and emphasize professionalism. - The condition for credible dialogue is being yourself  and etiquette supports these relationships, and let's remember that relationships create business, Ewa Brok noted.