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Natural MIRACULUM cosmetics showcased at SLAVIC B2Beauty

11 april 2022
MIRACULUM SA is one of the oldest Polish cosmetic companies, established in 1924, it specialises in creating modern recipes based on natural and proven ingredients. The brand's character is emphasised by the tasteful, minimalistic packaging with a unique shape, stylised as Napoleon's hat.

The brand's portfolio includes perfumes, cosmetics for face and body care, epilation and make-up,  including many traditional brands such as: MRS. WALEWSKA, BYĆ MOŻE, WARS for men - these are icons of the Polish cosmetics market. Now, the company focuses on the development of Vege / Bio products: JOKO VEGAN, TANITA VEGAN, GRACJA BIO brands. The new holistic line of JOKO PURE products combines skincare with modern make-up.

Miraculum's products respect nature and ecology, and the company's brands are rooted in a rich history and tradition,  which makes the brands enjoy the status of "icons". They enjoy success in Europe. Each brand has its own universe, so each one requires a specific approach.

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The Krakow based company is responsible for introducing many breakthrough technologies to the market,  as Miraculum is the pioneer in the field of products designed to combat the signs of ageing skin. They were the first to introduce revolutionary new products to the cosmetics market, with ceramides, algae, fruit acids and liquid crystal structures in care products used outside beauty parlours. Following the global trends, the laboratory used a safe and effective alternative to Botox - Bioxilift ®, as well as the excellent lifting ingredient Liftline ®, already 6 months after the global premiere. The first Polish liquid shampoo - Finezja was created with the participation of scientists from Miraculum, as the company's roots date back to the 1920s. Miraculum has extensive experience, keeps a dynamic development pace, and develops its own, original recipes. It has always been characterised by a quick and flexible response to market changes and customer needs. The company keeps enhancing its knowledge, experience. Countless hours spent by scientists in the modern Miraculum Laboratory are the key to pioneering recipes.

The complete products range is available during the SLAVIC B2BEAUTY event, held on 21 and 22 June at Targi Kielce.

(LK)

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