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Buyers from 20 countries from all corners of the world are brought together for Kielce's Slavic B2Beauty!

14 june 2022
The first Slavic B2Beauty contracting expo for the cosmetics and pharmaceutical industry is held on 21 and 22 June 2022 at Targi Kielce. The business-focussed and international event promises to be extremely busy, as buyers and distributors from 20 countries have confirmed their presence. They all come to Kielce to learn about the Slavic products portfolio; body, hair and nail care products decomplemented with dietary supplements and pharmaceuticals.

All eyes on Targi Kielce!

Slavic B2Beauty is the meeting platform for producers of cosmetics and pharmaceuticals and buyers and distributors from all over the world. Slavic commodities have caught the interest of customers around the world. Now the most extensive distribution networks' representatives from such countries as Tunisia, Kazakhstan, Kyrgyzstan, the Netherlands, Romania, Czech Republic, Malaysia, Algeria, Morocco, Spain, Israel, Ukraine, Denmark, Qatar, Uzbekistan, Australia, Bulgaria, United Arab Emirates, Estonia and Poland come to see them. Representatives of Lulu Hypermarket, the largest supermarket chain in Qatar, Golden Corner from Malaysia, Lucona and Eurona from the Czech Republic and Ircos from Morocco have confirmed their expo presence.   The producers' group includes recognised brands of cosmetics and pharmaceuticals, such as Organique, Eveline, Miraculum, Dr Irena Eris, Stara Mydlarnia, Ziołolek, Herbapol, and many others. They find the June contracting expo an excellent opportunity to present their offer to representatives of global retail chains. Long journeys to distant countries will be replaced by a visit to the first Slavic B2Beauty trade fair. Establishing business partnerships with Chambers of Commerce, international companies, consortia and networks looking for producers of natural and ecological cosmetics is now fast and easy.

Matchmaking - the Slavic B2Beauty's magnificent competitive advantage!

All participants of the June contracting expo for the cosmetics and pharmaceutical industry - Slavic B2Beauty can now use a special platform, Virtual Business Platform 2.0 by BERM,  designed to arrange meetings between buyers and exhibitors and to present the brands. A precise calendar, well-planned meetings allow companies to make the best of their time, become familiar with the contractors' offers and discuss the most important topics related to future cooperation. The two-day show allows producers to benefit from the experts' help; they are well-versed in foreign markets and specialise in the legal systems of global economies.

Strong partners - the basis for future involvement

Strong partners - this vital aspect further increases the event's importance; the associates' list includes the Polish Union of the Cosmetics Industry. For years, the union has protected the rights and represented the interests of its members in the domestic and foreign arena. The cosmetics industry has gone from strength to strength every year and thus needs a strong partner who will take care of the economic and social interests of cosmetics industry employers. It is also worth noting the presence of such companies and institutions as Swietokrzyskie Innovativeness and Technology Transfer Centre, which has supported local entrepreneurs for many years, Berm LLC, Destination France, Passport to Export, as well as Bilateral Chambers: Qatar-Poland Business Council, Polish-Kazakhstan Chamber of Commerce and Industry, Polish-Asian Chamber of Commerce, Polish-Georgian Chamber of Commerce and Industry, Mida Group from Tunisia, Chamber of Commerce and Industry of Uzbekistan, Beijing Heliview International Exhibition Co. Ltd. and foreign offices of the Polish Investment and Trade Agency in Malaysia, Israel and Romania. The two-day contracting expo offers much more than industry meetings; the event's participants will pay a visit to the Kielce Technology Park one day after the fair, 23 June 2022. Buyers visiting Targi Kielce will meet the park's tenants who offer cosmetics, pharmaceuticals, and many other industry-related products. Participants will have the opportunity to see the offer of the Kielce Technology Park by visiting its facilities. 

The cosmetics and pharmaceuticals sectors go from strength to strength

The cosmetics industry is one of the economy's booming sectors;  the beauty market's projected global growth until 2023 is EUR 544.7 billion. These data are also reflected in our domestic cosmetics market, with an estimated annual worth of 21 BLN PLN. The domestic market exports have been on an upward trend for many years. In 2019, Germany and the United Kingdom were the main export markets for Poland. A year later, Kazakhstan was among the top importers of Polish cosmetic products, and Switzerland, Uzbekistan, Moldova and Austria recorded a several dozen per cent increase in sales of cosmetics produced in Poland. Although the Covid-19 pandemic has impeded sales, the market is forecasted to continue its growth at a 5.2% rate by 2023.

The market is open for online sale

The beauty industry is one of the front-runners in online channel utilisation;  in 2017, cosmetics sold online generated 12% of revenues, and in 2019 - 14.4%. According to forecasts, 2023 will see almost 20% increase. Interestingly, the cosmetics industry also uses the reverse ROPO effect (Research Online, Purchase Offline - Reverse);   consumers prefer to find out information about the products and see them in stationary beauty supply stores. The final purchasing decision, however, is shifted to the online world.

The beauty industry's trends - go green!

The cosmetics and personal care market has been booming; this up-trend has been fuelled by the skincare segment. A generational change has been the main growth factor; young consumers who use a lot of cosmetics have become the market players. The new generations' impact has been coupled with the changes triggered and enhanced by social media and eCommerce. The latter has a significant impact on shopping behaviours,  as trends from all corners of the world disseminate quickly and change daily skincare routines. New items on shop shelves also mean new customers. It is worth remembering that cosmetics and pharmaceuticals with pure ingredients and natural content are in great demand. We invited producers who, when creating their collections draw inspiration from nature; products are rich in natural resources: sulphides, clays, herbs and other minerals.

On 21 and 22 June at Targi Kielce marls Poland's SLAVIC B2BEAUTY, i.e. the contracting event for the cosmetics and pharmaceutical industry.

(LK)

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