Direct Action® was brought to life to utilize the experience and knowledge of our designers, who are experts in the area of modern military operations, and create the most advanced combat systems available on the market. Understanding the specific needs of elite special forces operators is not our biggest advantage though.

We are proud to be able to transfer this experience to the outstanding
production process that enables us to constantly improve. With meticulous
manufacturing and rigorous quality control, we are sure to be leaving no room for error and nothing to chance.

We are determined to provide our customers with gear that may be compiled in a way that anyone can build a mission-specific set and fulfill his or her demands. We call it the “Individual-as-a-system” approach. It enables us to stay coherent and grow in an evolutionary way, consciously refusing to follow trendy gimmicks or beaten paths. It's the feedback our users provide us with and the insight of our experts, that lead us.

Proud of the fact that a great majority of our products are made in Poland from high-quality, genuine fabrics and hardware, using advanced proprietary laminate and utilizing patented designs, we go by the bare-bones and straight motto:
#GoLoud!