KIDS' TIME (22-24.02.2023)
13th International Fair of Toys and Products for Mother and Child KIDS TIME
About the event
Kids' Time Fair abounds with surprising novelties
A remote-controlled pram, a car seat notifying the parent that a child has been left in the car, and many recycled toys -these and many more were presented at the 13th Kids' Time Expo. The expo stands were dominated by business talks and contracting. The Expo has returned after a pandemic break; not only has the child-product business sector expo met the exhibitors' expectations. The trade show also made it possible to discover many new products.
Novelties offered by manufacturers of toys, prams and car seats
Luxury pushchairs controlled by remote control, a car seat with an application notifying that a child has remained in the car, toys and recycled articles - the novelties presented at the Targi Kielce's Kids' Time Expo surprised with functions. The features are designed to help the carer in the decision-making process. New products offer the utmost of environmental care. BeSafe has presented the latest model of the car seat, equipped with a system for notifying parents about the fact that a child remained in the car. – The parent's phone is equipped with the application paired with the car seat; when the caretaker moves away from the car, a notification is sent. If the message is ignored, a special alert is then sent to the phone numbers stored in the application - says the company specialist, Tomasz Świergolik. Modern technology make us used to comfort and luxury, Targi Kielce was thus the presentation stage for a remote-controlled pram. – Our stroller also has a cradle function and an automatic brake. Soon the standard collection will be enhanced with ambient lighting for improved visibility and safety – said Mateusz Trylski, the owner of the Junama brand. This and many other strollers were presented at the annual Kids' Time, the meeting of child products and services business sector representatives. An increasing number of entrepreneurs have been concerned with environmental protection; they use recycled plastic for making toys. This trend has been even more apparent. The Wader-Wozniak RePlay Sustainable collection is one of many examples. The product's concept relates to the Reuse, Recycle, Replay principle. The idea put into practice means that the new series of toys is made entirely from raw materials obtained from consumer plastic waste in a circular economy recycling process. The company employs the latest technologies. – said Ewelina Kozielska, Marketing Manager. Subdued colours, characteristic of recycled products, could be seen at many stands. This abundance confirms that many companies have presented a serious stance on environmental protection.
New categories in the Kids' Time Star contest and record breaking number of competition entries!
The Jury Panel evaluated over 100 applications; the panel of experts was chaired by Marek Jankowski, founder and publisher of the Branża Dziecięca business-insider magazine, the media partner of the KIDS' TIME expo. For the first time, the contest appraised products in as many as 15 categories. For years the KIDS' TIME STAR statuettes have been awarded to the best of the best - the most innovative and most exciting products, both those which have made debut in the market and those which already enjoy a well-established position. The contest results can be found in "prizes and awards" tab In addition to the "Kids Stars", awards of the "Branża Dziecięca" magazine and the bizneskowicz.pl portal also presented their accolades and thus honoured the best 2022's products. The Toy of the Year and Parents' Award competition bestowed the products with quality seals.
Toy manufacturers witness sales increases
The toy market in Poland earned PLN 7.3 billion in 2022; compared to 2021, the total market value grew by 12.5 per cent. The building blocks sector reported the most significant increase of over 19% compared to the previous year. – The market is dominated by Lego, which is ahead of the competition more than three times. A particular increase was reported during the pandemic - said Paweł Schmidt from RMD Research, a company specialising in Retail Tracking research for Poland's toy market. In recent years, the licensed products sale, i.e. products manufactured by different manufacturers under one brand, has become exceptionally profitable. Licenced products' popularity keeps growing. Apart from the building blocks market, Disney, Warner Bros and Microsoft are the most frequently licensed brands in Poland. The expo participants were offered the opportunity to become acquainted with these data when visiting the License Zone - one of the novelties of the Kids' Time Expo.
World experts lecture at the children's Expo
The Business Forum, held for the thirteenth time, was an important point of the children's industry trade show; for three days, many industry professionals delivered their presentations on the man stage. One of the specialists presenting was New York-based toy specialist Rayne Rice, who shared her knowledge on the upcoming 2023 trends. Export of Polish products to the United Kingdom was explained by Szymon Niestryjewski from SN Accounts. The Speech Arena also featured: Paweł Szmidt - Business Development Manager from RMD Research, Katarzyna Dziadkowska - HR Business Partner skillsinmotion.pl., Dominka Maciejak - the sales, customer service and management trainer at SkillPoint stores, Magdalena Jabłońska-Pudlak - the team manager for Ecolabel Certification at the Polish Centre for Testing and Certification, Mike Korba - the Chief Commercial Officer & Co-founder at user.com, marketing automation expert, Engineer, PhD. Hab Beata Grynkiewicz-Bylina, head of the Laboratory of Materials and Environmental Engineering at ITG Komag, and Monika PhD. Żuraw from the Żuraw&Pikora law firm.
New Zones and foreign guests at the Kids' Time expo
For the first time at the KIDS' Time Fair - the Expo Debuts Zone for the nine first-comers. The companies offering innovative products put the best foot forward. The child products and services business sector's assortment included baby monitors, remote-controlled swings, a self-heating bottle, car footrests and educational board games. Foreign journalists and participants of the Hosted Buyers programme followed all the presentations and became familiar with the products. The Hosted Buyer programme attracted several dozen representatives of the industry and buyers. Kielce hosted such countries as Spain, Italy, the United Kingdom, Iceland, Romania, Slovenia, Morocco and even the United Arab Emirates. The objective war to make the foreign guests acquainted with the exhibitors' offer and establish business contacts.
Marko has been associated with Targi Kielce for a long time
On the third day of the Kids' Time Expo, the Marko expo stand witnessed the signing of an agreement on further cooperation between the current Strategic Partner of the Kids' Time Expo and Targi Kielce. Mr Andrzej Mochoń PhD, Targi Kielce President of Board and Mr Janusz Musioł - the owner of Marko have signed the agreement Marko has been associated with the KIDS' TIME fair for years, and the firm has been present on the Polish market since 1991. Ever since it was founded, Marko has been growing rapidly, and now it has advanced to become the toy market leader.
The 13th International Fair of Toys and Products for Mother and Child KIDS' TIME brought together almost 300 exhibitors, including 40 foreign firms from 13 countries.
We look forward to seeing you in a year's time.