UMU® is a wooden toy brand designed to inspire imaginative play and everyday learning through hands-on experiences. We specialize in role-play and themed play sets that help children explore real-life situations in a safe, creative, and engaging way.

Our core categories include:
- doctor and vet role-play sets (e.g., “little doctor” kits),
- shop & food play (coffee sets, ice cream stands, market stalls, kitchen accessories),
- wooden play food and cutting sets,
- themed sets and vehicles that support storytelling and open-ended play.

UMU® products are mainly aimed at children aged 3–6, with many sets also suitable for older kids depending on play style and how they expand their scenarios.

What we focus on:
- durable materials and solid craftsmanship,
- clean, timeless design,
- high play value (multi-piece sets that encourage longer, richer play),
- supporting key skills such as creativity, communication, and social interaction.

UMU® is a great fit for parents, preschools, and retail partners looking for quality wooden toys built to last—beautiful, practical, and easy to combine into collections that grow with the child.