KIDS' TIME (17-19.02.2026)
16th International Fair of Toys and Products for Parents and Children KIDS TIME
Description
Gugu the Hero® - better playmats and beyond.
Gugu the Hero® is an European brand of eco-friendly products for children supporting healthy development. Playmats based on natural rubber, toys and matching textiles are safe for children and nature-friendly. The innovative mats do not slip, they are perfect for learning to crawl and for having fun together. They are also perfect as a carpet for older children and as a substrate for building blocks or arranging puzzles. All products are PVC, phthalate and BPA free and, importantly, washable!
The brand debuted in 2020, gaining recognition among the customers and positive opinions of physiotherapists.
On Kids Time 2026 Gugu the Hero is going to show new innovative product. Stay tuned.
www.guguthehero.com.
Gugu the Hero® is an European brand of eco-friendly products for children supporting healthy development. Playmats based on natural rubber, toys and matching textiles are safe for children and nature-friendly. The innovative mats do not slip, they are perfect for learning to crawl and for having fun together. They are also perfect as a carpet for older children and as a substrate for building blocks or arranging puzzles. All products are PVC, phthalate and BPA free and, importantly, washable!
The brand debuted in 2020, gaining recognition among the customers and positive opinions of physiotherapists.
On Kids Time 2026 Gugu the Hero is going to show new innovative product. Stay tuned.
www.guguthehero.com.
Products
Gugu Baby gym
Gugu Baby gym
The Gugu baby gym is made entirely of beech wood. This material is valued for its durability, resistance to deformation, and lack of toxic substances. The structural elements are not varnished or painted – they are carefully sanded, eliminating the risk of scratches or splinters. This ensures that even the most intense playtime will not threaten your child's safety.
The structure is stable, supported by two legs and a wooden crossbar with hanging hooks. The stand is wobbly, requires no assembly with tools, and contains no parts that could fall off during use. At the same time, it remains lightweight, allowing it to be easily moved between rooms and living rooms. Safe for use from the first few weeks of life, CE 0+.
Composition: Beechwood, cotton
Plastic content < 1%. Complies with the EN-71 standard, CE 0+.
- Sensory rustling leaves - for visual and auditory stimulation and grip training.
- Monkey-shaped teether - provides relief for itchy gums.
- Rattle in the shape of wild animals - promotes hand-eye coordination and auditory stimulation.
- 3 blocks in different shapes for tactile and auditory stimulation.
- Whale-shaped mirror develops curiosity and stimulates vision.
Plastic content < 1%. Complies with the EN-71 standard, CE 0+.
- Sensory rustling leaves - for visual and auditory stimulation and grip training.
- Monkey-shaped teether - provides relief for itchy gums.
- Rattle in the shape of wild animals - promotes hand-eye coordination and auditory stimulation.
- 3 blocks in different shapes for tactile and auditory stimulation.
- Whale-shaped mirror develops curiosity and stimulates vision.
Natural rubber playmat Scandi Mist
Natural rubber playmat Scandi Mist
876
The PRIME activity mat combines two materials: natural rubber and soft-touch suede fabric. The mat's backing is made of biodegradable material, which effectively insulates from the ground and cushions every movement. The PRIME version contains 33% more rubber than standard mats, increasing its resilience and comfort – especially on hard surfaces such as tiles or laminate flooring.
The mat won't slide, roll, or wrinkle. The lack of raised edges means your child can safely move across the entire surface without the risk of tripping. This is especially important during the crawling and walking stages.
The top layer is soft and pleasant to the touch.
The mat is completely free of phthalates, BPA, and PVC. It is CE marked and meets the requirements of the EN 71 standard, meaning it is safe even for infants.
The Scandi Mist rubber mat offers:
- a large usable area – 118 x 180 cm – allows for freedom of play, learning, and relaxation,
- increased cushioning – a 5-millimeter PRIME rubber layer absorbs shocks and protects joints,
- a calm, bright aesthetic – the neutral colors blend seamlessly into any interior without creating visual chaos,
- standardized safety – compliance with EN 71 and CE marking,
- ease of care – cleaning requires no specialized products or time-consuming procedures,
- no harmful substances – the product is free from PVC, BPA, and phthalates,
- uncompromising stability – the mat does not shift or curl at the edges, even with heavy use.
- a large usable area – 118 x 180 cm – allows for freedom of play, learning, and relaxation,
- increased cushioning – a 5-millimeter PRIME rubber layer absorbs shocks and protects joints,
- a calm, bright aesthetic – the neutral colors blend seamlessly into any interior without creating visual chaos,
- standardized safety – compliance with EN 71 and CE marking,
- ease of care – cleaning requires no specialized products or time-consuming procedures,
- no harmful substances – the product is free from PVC, BPA, and phthalates,
- uncompromising stability – the mat does not shift or curl at the edges, even with heavy use.
Buckwheat cushion
Buckwheat cushion
The hulls dynamically respond to every micro-movement of the body, preventing static overload of the spine. Weight is evenly distributed across the entire seating surface, relieving pressure on the coccyx and ischial tuberosities. This mechanism significantly reduces stress in the lower back.
Gugu the Hero products use buckwheat hulls as an eco-friendly filling material with a unique structure. This raw material comes from natural crops and is fully biodegradable, which aligns with the company's philosophy of sustainable development.
Composition: cotton, buckwheat hulls.
- Buckwheat hulls provide healthy support and reduce muscle tension.
- Loose filling dynamically adapts to the shape of the body.
- Natural material guarantees breathability and anti-allergic properties.
- The cotton cover combines aesthetic appeal with easy care.
- Buckwheat hulls provide healthy support and reduce muscle tension.
- Loose filling dynamically adapts to the shape of the body.
- Natural material guarantees breathability and anti-allergic properties.
- The cotton cover combines aesthetic appeal with easy care.
Business sector
Building blocks, educational toys, wooden toys, games
Building blocks, educational toys, wooden toys, games
Building blocks, educational toys, wooden toys, games
Building blocks, educational toys, wooden toys, games
Brands
Gugu the Hero