News
Tourist brand - one of the topics of Health & Beauty Exhibition
April in Kielce exhibition and congress centre will put healthy and active lifestyle in the limelight. The second International Health and Beauty Expo is held from 7 to 9 April - this will be a prelude to the multi-sport festival, the FIT Weekend 2017.
"Destination branding - creation, enhancement and commercialisation? Medical tourism - Poland's strategic smart specialisation" is the theme of the conference held within the scope of the expo. The conference is organised b the Regional Tours Organisation - the exhibition partner. The two-day conference will encompass the lectures-panel and workshops. The organizers' objectives are - development and dissemination of territorial tourism-brands network as well as the best practices brands development.
The speakers and trainers list includes experts and practitioners who boast practical knowledge and hands-on experience in brands-networks development and in particular in the medical tourism brands development and management.
Conference programme - main topics
- A strong territorial brand - how to create one?
- Development and expansion of strong tourism brands network - case studies, good practices.
- Innovativeness in tourism - examples of medical and health-oriented tourism.
- How make an umbrella -brand to include territorial sub-brands and therefore create a coherent message?
- Brand management and cooperation - effective formal and legal formats.
- Tourist packages for network-products (inbound tourism offer and domestic tour operators offer).
- Today's trends in recognizable tourism brands creations. Poland vs the trends.
- Financial engineering and sources of financing for networked tourism products.
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