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Tourist brand and rural areas’ sustainable development

11 february 2020

The upcoming Agrotravel &Active Life is held from 17 to 19 April. A comprehensive leisure offer, knowledge-packed meetings, conferences and debates come in abundance, too

The Targi Kielce event organised in conjunction with the  Regional Tourist Organization of the Świętokrzyskie Voivodeship on 17 April  offers the chance to participate in the International Conference on  "Tourist brand and rural areas’ sustainable development". We look forward to seeing you.

The meeting most important goal is the knowledge transfer designed to create and enhance the rural areas’ tourist brand. This straightening process is based on sustainable development which encompasses bioeconomy. The example and practices of Polish and foreign agritourism villages are thus shared.

The conference panel 1 "Villages’ tourist attractiveness and brand management"

The first panel presentations during concern organizational and legal formats of institutions which manage the rural areas tourist brand and provide financing, strategic planning for brand development and promotion.

The conference panel 2 "Bioeconomy as the rural areas tourism development opportunity"

The 2nd presentations panel focus on developing sustainable tourism
based on the bioeconomy potentials.  The best practices in developing a tourist brand based on local cultural, natural and culinary heritage, organic food, clean water and air will be presented.

The conference has been co-financed under the # R043 RDI2CluB  project ("Rural RDI milieus in transition towards smart Bioeconomy Clusters and Innovation Ecosystems") from the Interreg Baltic Sea Region Programme 2014-2020.

The meeting is held April on 17 in Targi Kielce Congress Centre .


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