The abundance of industry knowledge offered on the first day of the KIDS' TIME Expo

22 february 2023
The 13th KIDS' TIME - the toy industry expo walks the talsk and fulfills its promises when it comes to industry knowledge offered at the show

The toy market in Poland earned PLN 7.3 billion in 2022,  building blocks sector reported the most significant increase of over 19% compared to 2021. – The market is dominated by Lego, which is ahead of the competition by more than three times. A particular increase was reported during the pandemic - says Paweł Schmidt from RMD Research, a company specialising in Retail Tracking research for Poland’s toy market.

In recent years, the licensed products sale, i.e. products manufactured by different manufacturers under one brand, has become exceptionally profitable. Licensed toys can be sold for almost twice the price of an identical unlicensed product, and their popularity continues to grow year by year.

Apart from the building blocks market, Disney, Warner Bros and Microsoft are the most frequently licensed brands in Poland.

Licences beyond the toy sector are equally popular -  clothes decorated with logos from famous animated films, mascots and games prove most popular. Polish translations of foreign books for children are also popular.  Aleksandra Kacprowicz - Licensing Manager at Fluid World presented the intricacies of producs licencing. Licenses also work well when used in the cosmetics and children's accessories industry.

The knowledge-part of the KIDS' TIME was much broader than the financial part of the toy industry, but also the organisational issues in companies. Katarzyna Diadkowska of Skills in Motion discussed satisfaction and motivation of employees in the toy industry. According to OLX research, companies lose PLN 30,000 on average a year on disengaged employees.

A lecture by Dominika Maciejak, a specialist in retail trade, was devoted to trade and ways to improve it;  all toy stores over the years and countries have always been characterised by the presence of a customer assistant and a strong display of the assortment. Toy stores provided many-level experiences -  not only did the store need to be flaboyant, but it also offered musac and a pleasant atmosphere. Even today, children's shops are places of experience,  which makes it possible to carry on doing business despite the ubiquitous Internet. Not only do children want to be able to touch a toy, play with it, admire the product. Kids also want to have the opportunity to see it live - this is a much greater impulse than even a very attractive photo on a website.

Now, licensed toys, classic "retro" toys and brands that care about the environment are the most popular in the toy industry.

Recommended articles
24 february 2023
On the third day of the Kids' Time Expo, the Marko expo stand witnessed the signing of an agreement on further cooperation between the current Strategic Partner of the Kids' Time Expo and Targi Kielce. Mr Andrzej Mochoń PhD, Targi Kielce President Board and Mr Janusz Musioł - the owner of Marko have signed the agreement
24 february 2023
The opportunities offered by the report on the toy market were presented by Paweł Szmidt, market development manager at RMD Research. The sessio was a part of the Kids' Time Expo in Kielce. – The data we provide is not an estimation, it is the total of the sales. So there is no estimation error. - reverberates the lecturer
23 february 2023
For the first time in its history, the KIDS' Time expo witnessed the Trade Fair Debuts Zone. The nine companies offering innovative products and active in the children's industry presented their portfolios. The debuts included baby monitors, remote-controlled swings, a self-heating bottle, car footrests, educational board games, and baptism and communion outfits. The KIDS' TIME Expo continues until 24 February
23 february 2023
Another day ahead of us. This expo unveiling promises to be really interesting. Today, debutants come to the fore - the Speech Arena at 11.00. Many interesting lectures by experts follow the first-comers arena
22 february 2023
The KIDS' TIME STAR awards - the expo tradition. Every year, the best manufacturers of articles for infants and older children, producers and distributors of prams, car seats, and products for parents compete for prizes awarded by the competition Jury Panel composed of experts
22 february 2023
The International Fair of Toys and Products for Mother and Child KIDS' TIME is the opportunity to present accolades and distinctions at the “Toy of the Year” competition. - Toys should meet the child's needs, boost their interests, offer joy. In order to meet htese requirements, toys do not have to be expensive - said Magdalena Kordaszewska, the organiser of the Competition
22 february 2023
Premieres galore and ample of novelties. Global brands and the best industry experts For three days Targi Kielce hosts nearly 300 exhibitors, including 40 foreign ones; the Kids' Time expo returns to Kielce after a pandemic break.
21 february 2023
We already know the detailed agenda of the License Zone - meetings with industry experts and knowledge about licensed products at your fingertips. The new expo sphere has been created for the exhibitors; the space is available on expo two days, i.e. 22 and 23 February 2023. All you need to do to participate in the event is to register - subject to availability