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Private Label Expo: effective meetings and real business contacts

With each successive expo, the Private Label Expo continues to strengthen its role in the development and professionalisation of the private label sector. – The diverse and high-quality offer of exhibitors responds to trade trends and expectations, attracting an increasingly large group of representatives of retail chains, wholesalers, HoReCa and e-commerce.  The recent expo resulted in many promising contacts on both sides; numerous declarations have joined the trade fair in October 2026. The high turnover confirms the value and effectiveness of the meetings. More people are already signing up to present their offers in Kielce, says Małgorzata Ozdoba, manager of the Private Label Expo.

The 2025 expo brought together 65 manufacturers and suppliers from Poland, the Czech Republic, China, Turkey, Romania, and Germany, as well as 1,115 industry visitors, including representatives from retail chains, wholesalers, the HoReCa and e-commerce sectors.

Exhibitors' offerings range from FMCG and "organic" to household chemicals and pet food

Exhibitors presented a full range of products – from original sweets and spices, through superfoods, organic and ecological foods, ready-made meals, teas, coffees and cold cuts, to cosmetics, hygiene products, household chemicals and pet food.

 The satisfaction with participation is expressed by the Polish Agropole, Bike Cafe, Quality Meat Pawęta, Manufaktura Żuru i Barszczu, Alpan, Amber Nutrition, MAT, Rettenmaier, Serabio, Feedpro, Bacillus, JPM, and the Czech Fammilky.  

Buyers and decision-makers: retail chains, wholesalers and international delegations

The value and diversity of the presented offer were appreciated by industry visitors representing and the following chains: Biedronka, Żabka, Spar, Dino, Kaufland, Specjał, Społem, SPS Handel, Eurocash, Amic, Dealz, Intermarche, Polish Retail and Cooperative Group Marka, Baltona, Netto, Stokrotka, Carrefour, Bricomarche, Lewiatan, Aldi, Leclerc, Drogerie Natura beauty stores. Delegations of merchants came from Turkey, Kazakhstan, Germany and Shanghai.

– While working on the 2026 expo, we are focusing on attracting the attention of representatives of various trade sectors – from chains, through wholesalers, restaurants and hotels, to e-commerce. We invite all companies that have or plan to implement their own brand, as well as those looking for unique products for their customers, to participate, says Małgorzata Ozdoba.  – During the discussion at Targi Kielce, experts clearly indicated that private labels are today a key element of retail chains’ strategies, as well as a tool for building a competitive advantage, acquiring and retaining customers.

Future Private Labels Summit: Private Label Knowledge and Trends

The premiere Future Private Labels Summit in October 2025 drew great interest from the industry. Two days of discussions and lectures by experts from the trade and FMCG sectors yielded practical conclusions and roadmaps for developing the private-label market. “Wiadomości Handlowe” will once again be involved in organising the next edition, scheduled for the Private Label Expo 2026.

Pet Food Congress and the development of the pet products sector

The first professional Pet Food Congress, held in parallel, aroused considerable interest. It was organised by Marek Bielski, the publisher of the monthly "Rzeźnik Polski," which belongs to the Gemini Group. The professionalism and knowledge of experts attracted around 300 participants from various parts of the country.  The second congress will also complement the Private Label Expo.

In their activities for the pet food sector, the organisers are going the extra mile – market changes and consumer trends are prompting the preparation of a premier exhibition zone that responds to the growing potential of this market.

Industry experts co-organise the Private Label Expo.

- We are working to ensure that the 8th Private Label Expo and accompanying events respond to the expectations and challenges of the trade industry. We are supported by the experience and expertise of our co-organisers: Michał Sadecki, president of MSL Consulting; Marek Marzec, president of Ewa-Bis; and Marek Bielski, publisher of the monthly Rzeźnik Polski magazine, says Małgorzata Ozdoba, event manager.

Those interested in participating in the 8th Private Label Expo on 28 and 29 October 2026 can contact the organisers by writing to the email address ozdoba.malgorzata@targikielce.pl

For more info - go to targikielce.pl/future-private-labels

This is what the 2025 expo looked like in a nutshell: