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They are ubiquitous - find them in the expo halls, on the stands and even in the Press Office - the amazing Ugly Ones have successfully conquered the visitors' at the KIDS 'TIME. Ugly Ones is the series of 32 mascots which skip all the known standard; the meaning of the word "mascot" will never be the same.

 Why? They have not been blessed with what you call classic beauty; yet this larger-than-life personality that distinguishes them from among all other toys. They are soft, colourful, crazy-looking; you cannot help smiling once you see them. Furthermore, they have no complexes about just anything! In a bunch and each individually - they all believe themselves to be unique, fantastic, go-getting and by no means classical.

Beautiful people who want to know the Ugly One's nature can meet the whole bunch of them at the expo stand C-98.