Heading for France! New collaboration schemes within the scope of the Slavic B2Beauty

24 august 2021

France is one of the most important markets for the cosmetics industry. The Slavic B2Beauty - contracting B2B event's organisers have therefore established cooperation with Direction France, which will prosper for buyers interested in Slavic cosmetics and care products

The Direction France agency has been in business since 2017; it operates as a trading intermediary for Polish products in France, Belgium and Morocco. As the company's founder Gildas Malandain emphasises, "you cannot build added value for exports to France without knowing the French market from the inside. Hence my idea to start this business."

The Direction of France business profile includes business and commercial offer match-matching, leads generation in French-speaking countries, legal and commercial consulting, maintaining contact and contractor-care.

The cooperation between Targi Kielce and Direction France started with the TK Business Exchange project development. The cooperation continuation will mainly focus on the contracting meeting for the cosmetics industry - the Slavic B2Beauty. In addition, Gildas Malandain and his collaborators will take care of sales markets for Polish care products, chemicals and pharmaceuticals.

It is worth noting that the value of cosmetics imported from Poland to France is already estimated at EUR 114.5 million, which accounts for 2 per cent of the Seine-based country's imports. Our country ranks 13th among suppliers of this industry to France (2019 data)

See the invitation from the Direction France company's owner Mr Gildas Malandain HERE

(MBr)

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Heading for France! New collaboration schemes within the scope of the Slavic B2Beauty

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