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"A book publisher on the toy market. Business diversification - a chance for success - the example of Nasza Księgarnia Publishing House". Marek Dobrowolski's lecture (Nasza Księgarnia), started the second day of the Kids' Time Business Forum. Then, representatives of global industry giants presented their offer extremely interestingly. Panel on the role of Eastern European markets in the protection of intellectual property in the children's industry during the Kids' Time Expo In this lecture, Talia Tester, Softlines International Director and Southern Europe Lead, Moonbug Entertainment, Aleksandra Gawryszewska, CEE Head of Sales Marketing, DeAPlaneta Entertainment and Luca Bonecchi, VP, Licensing Southern-, Northern  Eastern Europe & UK, ZAG Entertainment shared their experiences. The panel was moderated by Cristina Angelucci, Editor-in-Chief, LICENSING MAGAZINE  The presentations offered the guests the chance to learn how crucial multi-channel communication, selecting promotions for a given region and participation for expos are for the brand. The forum participants were also informed about the secondary market for strollers, the challenges in selling toys in uncertain times, and how to build trust to increase sales in Poland and abroad.