Join a strategic market entry briefing for Polish companies!

Webinar SAUDI ARABIA: The next growth market for Polish business

Date: 22.10.2026, 10.00

Focus sectors: Energy | Agriculture & Food | Industrial & Manufacturing
Total duration: 90 minutes

Saudi Arabia is not simply a market to export to. It is a market being actively built, creating demand for international technology, machinery, expertise, investment and partnerships. It is transforming at unprecedented scale - creating new opportunities for international companies across energy, agriculture & food, industrial and manufacturing sectors.

Join this 90-minute webinar to understand where the opportunities are, how to enter the Saudi market.

What you’ll gain:

• Understand the market - discover how Vision 2030 is reshaping Saudi Arabia and where international companies can participate.
• Identify business opportunities - explore high-growth opportunities in energy, manufacturing, agriculture and food.
• Learn how to enter the market - get practical insights into investment, licensing, localization and partnership models.

Why attend?

• Saudi Arabia is not simply a market to export to. It is a market being actively built - creating demand for technology, machinery, expertise, investment and international partnerships.
• Move from selling to Saudi Arabia to expanding in Saudi Arabia.
• Join the webinar and discover where your company can fit into Saudi Arabia’s next phase of growth.

Discover the Agenda of the webinar

Saudi Arabia: the next growth market for Polish business
A Strategic Market Entry Briefing for Polish Companies

Understanding the Saudi Market, Investment Ecosystem & Vision 2030

Panelists:

Łukasz Syska: Vice-President of the City of Kielce
Jowad Khan: CEO Cynosure Worldwide
Jaroslaw Al-Abbas: Manager ZBH PAIH Riyadh
Ahmed Hamouda: Vice-President of the Board The Polish-Tunisian Chamber of Commerce
Marta Stelmach: President of the Board The Polish-Tunisian Chamber of Commerce
Syed Muhammad Imran: Business Development Expert
Mahmoud Al-Sheikh: Business Development Analyst
May Alotaibi: Member New Zealand-Saudi Arabia Business Council

10 minutes | Welcome & Opening Remarks
Speakers: Lukasz Syska (Vice-President of the City of Kielce) and Jaroslaw Al-Abbas (PAIH)

Poland–Saudi Arabia: Building New Business Bridges

Brief introduction to the webinar, short history about Saudi Arabia how become in G20, the growing Poland–Saudi business relationship, and the opportunities emerging from Saudi Arabia’s economic transformatioJArn.

05 minutes | Saudi Arabia & Vision 2030
Speaker: Jowad Khan (CEO Cynosure Worldwide)

Understanding the Market Being Built Today:

• Vision 2030 and Saudi Arabia’s economic diversification
• Moving beyond oil toward a diversified, investment-driven economy
• Scale of national transformation, infrastructure and investment
• What Vision 2030 means for international companies

10 minutes | Entering the Saudi Market
Speaker: Jaroslaw Al-Abbas (PAIH)

Understanding the Investment & Business Ecosystem:

• Foreign investment and ownership framework
• How international companies can establish a business in Saudi Arabia
• MISA / Invest Saudi and investor support
• Licensing, regulation and company establishment
• MODON: Special Economic Zones and industrial cities
• PIF: Government-backed projects and procurement
• Localization and local-content opportunities

05 minutes | Saudi Arabia as a Regional Business Hub

Speaker: Jaroslaw Al-Abbas (PAIH)

From Saudi Market Entry to GCC & MENA Expansion:

• Regional Headquarters (RHQ) programme
• Qualifying 30-year tax incentives
• Why international companies are establishing regional operations in Saudi Arabia
• Saudi Arabia’s strategic location and regional connectivity
• Using Saudi Arabia as a platform for wider GCC and MENA expansion

SECTOR OPPORTUNITIES

05 minutes | ENERGY

Speakers: Mahmoud AlSheikh and Syed Muhammad Imran

Powering Saudi Arabia’s Next Generation:

• Vision 2030 target: approximately 50% of electricity generation from renewable energy by 2030
• Current renewable-energy build-out and project pipeline
• Solar, wind and large-scale renewable projects
• Energy storage and grid modernization
• Energy efficiency and industrial decarbonization
• Localization and manufacturing opportunities
• Where Polish energy companies can participate

05 minutes | INDUSTRIAL & MANUFACTURING

Speakers: Marta Stelmach and Ahmed Hamouda (Polish Tunisa Chamber)

Building Saudi Arabia’s Industrial Capacity:

• 11,500+ industrial facilities and the ambition to reach approximately 36,000 factories by 2035
• Industrial localization and supply-chain development
• Machinery and industrial equipment
• Automation, robotics and Industry 4.0
• Advanced manufacturing and technology transfer
• Manufacturing and production opportunities
• Local-content requirements and industrial partnerships
• Where Polish manufacturers can participate

05 minutes | AGRICULTURE & FOOD SECURITY

Speaker: May Alotabi Member (New Zealand-Saudi Arabia Business Council)

A Growing Market Driven by Food Security:

• Saudi Arabia imports approximately 80% of its food requirements
• Food security as a national strategic priority
• AgriTech and smart agriculture
• Water-efficient farming and irrigation technologies
• Agricultural machinery and equipment
• Greenhouses and controlled-environment agriculture
• Food processing, packaging and cold-chain solutions
• Dairy, poultry, aquaculture and livestock opportunities
• Where Polish agriculture and food companies can participate

10 minutes | From Market Opportunity to Market Entry:
Speaker: Yarek (PAIH) / Ahmed and Marta (Polish Tunisia Chamber)

A Practical Roadmap for Polish Companies

Explore → Identify Demand → Find Partners → Establish → Localize → Expand

• Exporting be a part of Saudi Delegation in end of November 2026
• Identify demand by meeting leading companies
• Partnership models
• Manufacturing and localization
• Regional Headquarters
• Connecting with Saudi buyers, investors and stakeholders

10 minutes | Q&A (all speakers)

Closing Remarks (Lukasz Syska)

Connecting Polish Expertise with Saudi Demand

Key takeaways, questions and next steps for Polish exhibitors interested in entering or expanding in Saudi Arabia.