Join a strategic market entry briefing for Polish companies!

Webinar SAUDI ARABIA: The next growth market for Polish business

Date: 22.10.2026, 10.00

The webinar will be conducted in English.

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Passcode: 012500

Saudi Arabia is not simply a market to export to. It is a market being actively built, creating demand for international technology, machinery, expertise, investment and partnerships. It is transforming at unprecedented scale - creating new opportunities for international companies across energy, agriculture & food, industrial and manufacturing sectors.

Join this 95-minutes webinar to understand where the opportunities are, how to enter the Saudi market.

What you’ll gain:

• Understand the market - discover how Vision 2030 is reshaping Saudi Arabia and where international companies can participate.
• Identify business opportunities - explore high-growth opportunities in energy, manufacturing, agriculture and food.
• Learn how to enter the market - get practical insights into investment, licensing, localization and partnership models.

Why attend?

• Saudi Arabia is not simply a market to export to. It is a market being actively built - creating demand for technology, machinery, expertise, investment and international partnerships.
• Move from selling to Saudi Arabia to expanding in Saudi Arabia.
• Join the webinar and discover where your company can fit into Saudi Arabia’s next phase of growth.

Discover the Agenda of the webinar

Panelists:

1. Karolina Kamińska-Maślarz - Head of Office, Entrepreneurship and Investor Services Centre, Kielce City Hall
2. Joanna Rudawska Director of the Department of Regional Development Świetokrzyskie Marshal Office
3. Jowad Khan : CEO Cynosure Worldwide
4. Jaroslaw Al-Abbas: Manager ZBH PAIH Riyadh
5. Ahmed Hamouda: Vice-President Nexia Global, Expert in dual-use innovation and product go-to-market strategies
6. Marta Hamouda: President Nexia Global, Intercultural communication expert
7. Syed Muhammad Imran: Business Development Expert
8. Mahmoud Al-Sheikh: Business Development Analyst
9. Meshari Al Bawardi - Director of Foreign Agricultural Investments Department
   
   
   10 minutes | Welcome & Opening Remarks :
   Speakers: Karolina Kamińska-Maślarz, Joanna Rudawska and Yarek (PAIH)

Poland–Saudi Arabia: Building New Business Bridges

Brief introduction to the webinar, short history about Saudi Arabia how become in G20, the growing Poland–Saudi business relationship, and the opportunities emerging from Saudi Arabia’s economic transformatioJArn.

05 minutes | Saudi Arabia & Vision 2030
Speaker: Jowad Khan

Understanding the Market Being Built Today :

• Vision 2030 and Saudi Arabia’s economic diversification
• Moving beyond oil toward a diversified, investment-driven economy
• Scale of national transformation, infrastructure and investment
• What Vision 2030 means for international companies

10 minutes | Entering the Saudi Market
Speaker: Yarek (PAIH)

Understanding the Investment & Business Ecosystem:

• Foreign investment and ownership framework

• How international companies can establish a business in Saudi Arabia
• MISA / Invest Saudi and investor support
• Licensing, regulation and company establishment
• MODON: Special Economic Zones and industrial cities
• PIF: Government-backed projects and procurement
• Localization and local-content opportunities

05 minutes | Saudi Arabia as a Regional Business Hub
Speaker: Yarek PAIH

From Saudi Market Entry to GCC & MENA Expansion :

• Regional Headquarters (RHQ) programme

• Qualifying 30-year tax incentives
• Why international companies are establishing regional operations in Saudi Arabia
• Saudi Arabia’s strategic location and regional connectivity
• Using Saudi Arabia as a platform for wider GCC and MENA expansion

SECTOR OPPORTUNITIES

05 minutes | ENERGY

Powering Saudi Arabia’s Next Generation:
Speakers: Mahmoud AlSheikh and Syed Muhammad Imran

• Vision 2030 target: approximately 50% of electricity generation from renewable energy by 2030
• Current renewable-energy build-out and project pipeline
• Solar, wind and large-scale renewable projects
• Energy storage and grid modernization
• Energy efficiency and industrial decarbonization
• Localization and manufacturing opportunities

Where Polish energy companies can participate


10 minutes | INDUSTRIAL & MANUFACTURING

From Innovation to Contract: Negotiating Technology And Industrial Partnerships In Saudi Arabia
Speakers: Marta and Ahmed (Nexia Global)

• Understanding why strong technology and innovation do not automatically create market demand or willingness to buy in Saudi Arabia.
• Identifying real demand and the right Saudi buyers and decision-makers for innovative technologies.
• Turning technology and innovation from initial market interest into commercial negotiations, partnerships, and contracts.
• Understanding how cultural intelligence, trust, and Polish–Saudi business differences influence the adoption and commercialisation of technology.
• Localising technology beyond translation by adapting products, business models, operations, and solutions to Saudi market needs.
• Co-creating innovative solutions with Saudi partners and stakeholders to address real market challenges and create sustainable commercial opportunities.
• Taking technology and innovation from Saudi market entry to international expansion through demand, co-creation, negotiation, contracting, and strategic partnerships.

05 minutes | AGRICULTURE & FOOD SECURITY

Speaker: Meshari Al Bawardi

A Growing Market Driven by Food Security:

• Saudi Arabia imports approximately 80% of its food requirements
• Food security as a national strategic priority
• AgriTech and smart agriculture
• Water-efficient farming and irrigation technologies
• Agricultural machinery and equipment
• Greenhouses and controlled-environment agriculture
• Food processing, packaging and cold-chain solutions
• Dairy, poultry, aquaculture and livestock opportunities
• Where Polish agriculture and food companies can participate

10 minutes | From Market Opportunity to Market Entry:
Speaker: Yarek (PAIH) / Ahmed and Marta (Nexia Global)

A Practical Roadmap for Polish Companies

Explore → Identify Demand → Find Partners → Establish → Localize → Expand

• Exporting be a part of Saudi Delegation in end of November 2026
• Identify demand by meeting leading companies
• Partnership models
• Manufacturing and localization
• Regional Headquarters
• Connecting with Saudi buyers, investors and stakeholders

10 minutes | Q&A (all speakers)
Closing Remarks (Karolina Kamińska-Maślarz):

Connecting Polish expertise with Saudi Demand

Key takeaways, questions and next steps for Polish exhibitors interested in entering or expanding in Saudi Arabia.