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The well-known sports organisation - Matchroom is responsible for the organisation of the event in Kielce. The television signal produced by the organisation is transmitted ti the largest streaming platforms, such as Sky Sports, DAZN, Foxtel, and Viaplay present in our country. This coverage guarantees that the championships will reach almost every corner of the world.

– We are the best sports promoters, which we have proven by the growing viewership of each event we organise. We have extensive broadcast coverage, even social media shows that billiards in the UK is able to win with boxing. We have the necessary tools to make pool a top, professional and global sport, which is yet to come. We can do that - says Emily Frazer, Matchroom director.

– It is a tycoon – says Grzegorz Kędzierski, vice-president of the Polish Billiards Association, describing Matchroom. – One of the three biggest sports promoters,  associated with TV stations around the world. We are in for several hours of live broadcasts on six continents. I am convinced that in a few years, owing to cooperation with such a company, pool will further advance - he adds.

The World Pool Championship is held in Targi Kielce on February 1-5,  the best of the best in this sports discipline join the game. The are twelve representatives of Poland. The Świętokrzyskie Voivodeship will be represented by as many as three competitors, Karol Skowerski, Tomasz Kapłan and Sebastian Batkowski (NOSAN Kielce). At not only the title of the best pool player in the world, but also big money is to be won here;  the total prize pool is over PLN 1.5 million!

Our country has a real chance to make its prominent presence at the competitions. The name of Wojciech Szewczyk, who in 2022 became the 10-ball world champion is worth mentioning;  the competitor highly valued by experts with the prospect to win this tournament. Also the two-time European champion, Mieszko Fotuński, and the leader of the European ranking, Wiktor Zieliński heave a great chance.

Regardless of the result of our athletes, Kielce and the Świętokrzyskie Voivodeship will ultimately gain the most. – This is the quantifiable promotional effect. I don't remember any individual event with broadcast on such a scale. Then there's the zero-one effect  with people paying for hotels, meals. These are hundreds of fans who will also use the infrastructure, and about 150 people work at the event. This money will support local economu - adds Grzegorz Kędzierski.

The Świętokrzyskie Voivodeship partners the championships

– Our voivodeship and Kielce will become the capital of global pool;  I am a sports fan of various disciplines, though competitions attract my increased attention.  This sport is nice to watch on TV and we hope that the fans will notice that this event takes place in Kielce and the Świętokrzyskie Voivodship - says the marshal of the Świętokrzyskie Voivodship, Andrzej Bętkowski.

The promotional activities include the visual recognition campaign -  the coat of arms of the Świętokrzyskie Voivodeship is displayed banners around the tables visible during the broadcast, and the Świętokrzyskie Voivodeship has been awarded the title of the championship partner. The voivodship's coat of arms will be displayed on all materials related to the tournament (posters, tickets, advertising walls, invitations, and t-shirts for volunteers). The coat of arms will also appear on the organiser's websites and social media with information that the Świętokrzyskie Voivodeship is the partner of the event.

The contract for promotional activities within the championship amounts to PLN 200,000,  which also includes the display of the Świętokrzyskie Voivodeship in the spot promoting the championships. Shots from the region will be included in the advertising material broadcast during the announcement of the championships, on television and other media. 

– We want to promote our voivodship at the occasion of the championship,  which is televised all over the world. Thus I am convinced that our province on TV will translate into promotional effect we effect. We are glad to have this event in Kielce. For five days, we will be the pool competition focal point in the world, which we are particularly pleased about - emphasises Tomasz Jamka, member of the Board of the Świętokrzyskie Voivodeship.

Kielce City Hall supports the pool world championship

An agreement with the Polish Billiard Association was also signed by the City of Kielce;  the City Hall earmarks PLN 60,000 for promotion during the championships. As part of the cooperation, the coat of arms of Kielce will appear on advertising materials, i.e. posters, invitations and tickets.

– The city of Kielce will host the championships featuring top competitors from all over the world. This event shows that the city is associated with sport at the highest level. It makes us all the more happy as we, together with the Polish Billiards Association have been cultivating billiard traditions in our city for a long time. We hold competitions on a European and national scale, but we also place great emphasis on promoting this discipline among the youngest, in Primary School No. 1 we have billiard classes.  All these activities are part of the strategy of promoting the city through sport - says the deputy mayor of Kielce, Marcin Chłodnicki.

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The nine-ball World Billiards Championship is the WPA (World Billiards Federation) even organised by Matchroom Multi Sport together with the Polish Billiards Association.

The sponsor of the championship - PKN ORLEN, ENEA Połaniec Power Plant, Nosan. The Ministry of Sport and Tourism offers its support.  The Championship's is partnered by Świętokrzyskie Voivodeship's Marshal Office, the City of Kielce, and the Świętokrzyskie Sports Association.

Live transmission to dozens of countries around the world, available at: VIAPLAY (Poland), SKY Sports, DAZN.

Reports and photos at: https://www.facebook.com/pzbil

Full results on the website:  https://matchroompool.com/ and https://www.facebook.com/matchroompool