News
The first Targi Kielce XPAND delivers success. A new dimension of cooperation between the MENA region and Central and Eastern Europe
XPAND brought together representatives of various sectors, including cosmetics, food, e-commerce, new technologies, as well as retail chains, shopping centres, hotels, restaurant and fast food chains. The event gathered guests from Poland, neighbouring countries, Tunisia, Morocco, Egypt, and other countries in the MENA region. Such great attendance enabled not only the exchange of experiences, but also made it possible to learn about the specifics of different business cultures.
New opportunities for expansion and entering foreign markets
XPAND made it possible for entrepreneurs to establish relationships that are the starting point for conquering new markets. Thematic panels such as "Polish market for MENA – opportunities and procedures" and "Expansion to Saudi Arabia: challenges and opportunities + success story" allowed participants to learn about current trends and strategies for adapting offers to the expectations of consumers from various regions.
Cultural and business synergy
XPAND has demonstrated that cooperation between the MENA region and Central and Eastern Europe goes far beyond economic issues. Entrepreneurs from Poland and Arab countries emphasised that common values, such as family, passion for local art and cuisine, create a natural foundation for building close, partnership-based relationships.
With successful XPAND launch has opened a new era of cooperation, offering entrepreneurs from the MENA and CEE regions a platform to grow and explore common markets and opportunities.