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The memorandum assumes that Targi Kielce will organise a series of trade fairs in Saudi Arabia, which will contribute to further strengthening the Kingdom's position as a regional centre of international trade and business. This initiative aims to foster economic cooperation and cultural exchange between Saudi Arabia and Europe.

As part of the cooperation, Targi Kielce will leverage Cynosure Worldwide's extensive network and experience in the Saudi market to deliver high-quality events that meet the needs of European companies seeking to expand their business in the Kingdom.

– We are pleased to have the opportunity to cooperate with Cynosure Worldwide and jointly introduce European companies to the Saudi market – said Dr Andrzej Mochoń, President of the Management Board of Targi Kielce.

Jowad Khan, CEO of Cynosure Worldwide, emphasised the importance of cooperation to develop the exhibition sector in the region further and to build lasting business relationships between partners from Europe and Saudi Arabia.

The trade fairs and exhibitions organised in Saudi Arabia will provide European companies with a platform to establish contacts with Saudi partners, exchange experiences and explore new cooperation opportunities. This initiative will have a positive impact on both regions’ economies and further develop international trade.