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To know your client well is the key to success. The fact that they buy at a particular outlet or store still does not necessarily mean anything in particular. At the International Fair of Toys and Products for Mother and Child Maria Costa PhD - the director of child consumer department at AIJU, European Technological Institute of Children Products & Leisure will be speaking about present-day trends among parent-consumers and what affects their shopping choices and decisions.

 AIJU is a research centre which specializes in toys, products for children and leisure-time activities. AIJU operates the 3 centres in Spain and one in Hong Kong. It employs over 70 experts on consumer psychology, education, children safety, children, advanced production methods , market research etc.

 Lecture "Parenting trends 2015: 4 business opportunities" will take place on the first expo day. Time . from 14.00 to 15.00 in the E hall conference room E.