News
PMR in a presentation on the non-food discount market at the Future Private Labels Expo
PMR provides analysis and forecasts for selected markets and offers comprehensive reports, case studies, and broad-based consulting services. Agnieszka Skonieczna - Retail & Pharma Business Unit Director - delivered her presentation within the framework of the Future Private Labels Summit. In her speech, she shared important insights into the value of the non-food discount market, which last year amounted to PLN 14.3 billion net, with approximately 3,000 stores. The expert also emphasised that these discount stores are very popular among Poles.
- More than half of the country's citizens visit the Pepco chain once a month or more often. [...] However, when increasing awareness of the chain, the Action chain should be mentioned. According to our research, 7 out of 10 Poles know it; this popularity has increased by as much as 49 percentage points over the last 5 years, Agnieszka Skonieczna said.
An interesting fact is that the value of non-food discount stores in Poland doubled between 2020 and 2023. According to PMR estimates, this value will triple from 2023 levels in 2026. Interestingly, non-food discount stores were not harmed by the COVID-19 pandemic. However, the real boom occurred only between 2021 and 2024. Currently, growth dynamics are slowing.
The success of this market, as Agnieszka Skonieczna emphasised, is due to the rapid opening of new branches in small and medium-sized towns and an excellent offer, i.e., the quality-to-price ratio, attractive products, frequent assortment rotation, and compact stores located close to customers.
/A.K./