Magic Box Int with its seat in Sant Cugat del Valles in Spain is a pioneer in creating toy collections in sachets. These full of surprises, innovative products help in developing children’s imagination.
The company has been creating and developing its own brands since 1994, thereby contributing to developing the collectible toys market. During these years 2 billion products were sold in over 30 countries! The largest success stories were: GoGo Crazy Bones, 1st Spice Girls photo album, Shoot Out (Premiere League), Zomlings, SuperThings, Piratix, MojiPops, KookyLoos oraz T-Racers.
Since 2019 a branch of the company - Magic Box Toys Polska sp. z o.o. has been operating in Poland. A number of bestseller collections were launched on the Polish market, including Superthings (everyday items changed into Superheroes and Villains), Piratix (the scariest and most fun-loving pirates) Moji Pops (characters which show their emotions using different expressions), KookyLoos (emotional friends, who like playing together and show different expressions) and T-Racers (racing drivers and their cars with extraordinary powers). Sales of all brands are supported by large scale television adverting campaigns, YouTube campaigns (cooperation with influencers and advertising, as well as animations in the Polish language version) and POS activities. This year the company is planning on launching a number of board and card games in the following categories: family games, detective games and party games.