At Maped, learning goes hand in hand with creativity. With this in mind, 5 years ago Maped launched Maped Creativ, a range of creative leisure activities for children, offering diverse and accessible activity kits with quality tools. Maped uses its expertise to support children's development, providing them with the tools and activities they need to learn the basics, both academic and recreational. Building on the success of its colouring ranges, Maped wanted to move beyond "school and academic" use by providing creative and recreational activities using colouring tools including coloured pencils, felt-tip pens, paint, etc.
This is how Maped Creativ came into being in 2019 with creative leisure activities based around drawing. The Maped Creativ range was soon expanded to include classic creative leisure products such as fashion (bracelets), modelling clay, crafts, etc. to broaden children's knowledge and skills while enjoying themselves, both at home and at school. Creative leisure activities promote healthy development in children. By using their hands in a variety of activities (moulding, modelling, painting, drawing, sewing, etc.), they gain in precision, agility and inventiveness, and grow in self- confidence and self-fulfilment. Creative leisure introduces children to the notion of structure and methodology: they discover the materials, take ownership of the creative stages and then follow a methodology explained in the instructions or tutorial. In this way, they craft their creations step by step before becoming completely autonomous and being able to reproduce the movements and activity a second time. It also involves fine motor skills, concentration, spatial perception, communication, imagination, patience and precision. activity. Maped Creativ has an extensive product line aimedprimarily at children aged between 4 and 10, with arange for toddlers over 18 months, and some productsfor pre-teens up to 12 years old.To help you make the right choice and support childrenin their development, Maped Creativ has established aset of 3 main skills for each product, which can also be found on the packaging. Some activities also have amore academic educational dimension. Like other Maped brand products, the Maped Creativ range is designed and developed 100% in- house: over 100 people work on the product design (R&D, marketing, design, graphics studio, etc).As with school supplies, Maped Creativ creative leisure products are also tested by children, who are involved at many different stages. Through interviews or quantitative studies, we explore their use of existing products on the market, barriers to use, and their motivations.