News

The "Teraz Polska" competition has been playing a crucial role for over three decades. a reliable tool for confirming the quality of products and services, as well as their national origin. The Emblem awarded under this scheme is one of the most recognisable quality marks in Poland and serves as a clear signal of trust to consumers and business partners.

From the data contained in the report "Purchasing behaviour of Poles. Trust, quality and emotions – the power of the "Teraz Polska" 2025 brand . It follows that nearly three-quarters of Poles recognise the "Teraz Polska" emblem, and 82% of them declare that this sign encourages the purchase of the marked product or service. For companies, this means the possibility of building trust faster and exerting real influence on purchasing decisions, without the need for lengthy, costly persuasive communication.

– The extension of the application deadline is the last chance for companies that treat participation in the Competition as a business decision and not a one-off promotional activity. – emphasises Michał Lipinski, director of the "Teraz Polska" Competition. – We want to give entrepreneurs a real additional chance to prepare their application calmly. Still, at the same time, we communicate clearly: this is the final moment to join this year's edition of the Competition.

The "Teraz Polska" competition has a unique, open character as applications may be submitted by companies from various sectors of the economy, regardless of their operational scale. The Jury Panel evaluates the quality, functionality, modernity and coherence of the offer.

– The jury does not evaluate the size of the company or its media recognition. – emphasizes Michał Lipiński.  – Quality and consistency in building it are crucial.

WEBINAR - THE VEHICLE TO SUPPORT DECISION

Companies considering participating in the Competition can also benefit from webinar recordings "How to obtain the 'Teraz Polska' emblem and gain new customers". At the meeting, Michał Lipiński discussed in detail the competition procedures, evaluation rules and the rights of the winners. Joanna Florczak-Czujwid of ASM Research Solutions Strategy presented data and conclusions from consumer research, demonstrating the meaning and real value of a credible quality mark from the perspective of companies.

The webinar recording is available online - go to: https://www.youtube.com/watch?v=GTtmiavJJ80

Entries for the "Teraz Polska" competition can be registered until 13 February.

Detailed information and the registration form are available on the website https://konkursterazpolska.pl

(BB)