Slavic beauty. Contracting opportunities galore for the cosmetics industry

The place to meet, contract and sign on the dotted line

Contracts for the cosmetics and pharmaceutical industry - the Slavic B2Beauty offers an excellent opportunity to present a wide range of cosmetic and pharmaceutical products. The event will also abound with offerings from producers of packaging used in the cosmetics and perfume industry.  The Slavic B2Beauty is a bridge between the two domains -  manufacturers and buyers.

A Contracting trade fair for the cosmetic and pharmaceutical industry is thus an excellent matchmaking opportunity.  Connecting people in business is one of the expo industry's most important objectives. This event is no different.   Targi Kielce has invited Agencies and Chambers of Commerce from all over the world to join forces and co-create the event. China, Qatar, Brazil, France, Italy, Ukraine, Turkey, as well as representatives from Balkan and Asian countries are already on board.

The two-day trade show offers buyers the opportunity to become familiar with the manufacturers' offer, but also to negotiate prices and sort out logistics issues. Time has also been earmarked for talks on the sidelines; the gala dinner is a perfect opportunity for this kind of networking.

A toiletry bag full to the brim - the cosmetics and pharmaceuticals sectors go from strength to strength

According to the estimates, the global beauty market's growth until 2023 is EUR 544.7 billion; the annual Polish market share is PLN 21 billion.

Significantly, global cosmetics exports increased by 16.5% in 2017-2020, from EUR 105.6 billion in 2016 to EUR 123.1 billion last year. In 2019 alone, the industry's global revenues amounted to EUR 474.2 billion.  Although the Covid-19 pandemic has impeded sales, the market is forecasted to continue its growth at 5.2% rate by 2023.  

The market is open for online sale

The beauty industry is one of the front-runners in online channel utilisation;  in 2017, cosmetics sold online generated 12% of revenues, and in 2019 - 14.4%. According to forecasts, 2023 will see a 19.5% increase.

Interestingly, the cosmetics industry also uses the reverse ROPO effect (Research Online, Purchase Offline - Reverse);   consumers prefer to find out information about the products and see them in stationary beauty supply stores. The final purchasing decision, however, is shifted to the online world.