More than 50 people participated in private-label effective communication master class
- 60 percent of consumers decide whether to buy because the packaging attracted their attention - said Dorota Kałowska - private label management expert. Mrs. Kałowska chaired a special packaging workshop held in Targi Kielce.
- Packaging is a sales tool. It encompasses promotional, logistics, protection, informative and educational functions. Today Polish consumers expect that the manufacturer will make their life easier. For example product composition information is readily available. Packaging has been designed for easy store, it is also safe for children - said private label management expert.
The packaging workshop brought together 50 people; the event was staged within the scope of FUTURE PRIVATE LABELS. FPL Poland's first event which includes Exhibition of Private Label Producers as well as industry-insider conference. It features the industry experts from the home and abroad, workshops, packaging sector competition - this is one stop- shop for private labels. Poles are familiar with private labels and the awareness increases. Already 19 percent of consumers say they private labels are not inferior to a well-known quality products.