The Targi Kielce event has become a permanent fixture in the domestics bicycle industry’s calendar. This year's Kielce Bike Expo edition was the showcase for 230 companies from 15 countries, including Germany, Italy, Spain and India - the latter for the first time. Traditionally, the first two expo days were held in the B2B format and solely intended for industry visitors. The third exhibition was open to all bike enthusiasts. The event was visited by nearly 7.5 thousand guests - shop and sales platforms owners, bicycle services representatives and also two-wheelers fans. The visitors abundance included the famous sports-people, and among them Rita Malinkiewicz - Polish MTB representative, Katarzyna Burek - Polish Enduro Champion and Sonia Skrzypik - Polish Downhill Champion.
Polish companies go strong.
The Kielce BIKE - EXPO is co-organised by Polish Cycling Association;
and Polish producers are the core of the exhibitors group. There were almost 170 domestic companies which presented their products, ranging from classic through electric bicycles to spare parts and lighting systems. Many exhibitors pointed out that Kielce EXPO is Poland’s only place of this type - a true meetings platform for the whole bicycle industry.
The owners of shops and bicycle services were offered the opportunity to attend the industry dedicated trainings. Such workshops, including the "How to elevate your company to the next level" and "Become a sales champion" offered the entrepreneurs the possibility to learn how to optimize sales processes and how to talk with customers.
This year's edition was when e-bikes marked their strong presence. According to the EU Cycling Strategy, there will be 6.5 million e-booster bikes on European roads by 2030.Already now (2017’s data) there are already
3 million e-bikes in the EU member states.
The change in the producers’ and sellers’ approach could be felt already at last year's Kielce Bike Expo. However, this year's event was exceptional in this respect; there was a plethora of exhibitors that produce e-bikes. This does not mean that the expo fell short of the well-known, classic brands that have expanded their two-wheelers portfolio to include electric bikes.
An exhibition with the latest products galore
For years the Kielce BIKE EXPO has attracted the greatest and leading bicycle brands. Brands representatives decide to stage premiere products presentations at the Kielce trade show. As many as 50 products were unveiled at this year’s KIELCE BIKE-EXPO, and among them a helmet with winker-direction indicator and a reverse light, portable bike-wash and an electric road bike.
The best products have traditionally been awarded with the BIKE AWARDS. Following the many-year practice, a professional jury panel apprised the products registered for the competition. The winners list included the bike LED head-lamp Ravemen by Pro-BIKE, the Acepac bike packing set, Angel Bike Jersey by HAWKY, Gazelle CityZen SPEED by ART&BIKES, Uvex Sportstyle glasses by Larix, Gazelle Van Steal IVORY by ART&BIKES, NO LIMITED ELITE SLS wheels by No Limited.
The Kielce Bike Expo is also part of the Sustainable Transport Week celebrations. The celebrations started on September 15 at the Kielce Market Square from where the Great Bicycle Parade will set off and headed for Targi Kielce. The great parade is held under the banner of the “From a bicycle to the e-bike”. The bike-parade participants received special t-shirts and other commemorative gadgets and
Traditionally, the general public open day abounded with attractions for visitors. Lovers of the off-beaten, out-of-the box itineraries had the chance to listen to the stories told by the Extreme Travellers - Valerjan Romanowski - Guinness record holder in winter rides, Dorota Chojnowska who travelled on a bamboo bike in Oman, Jakub Czajowski who was travelling over Mongolia and Paweł Puławski - a courier who participated the longest cycling races in the world.
Guests could also admire the free-style bike shows of the Czech O'clock,
group and also take advantage of the possibility to test bikes on special tracks. The visitors could try and test Polish bicycles - classic two-wheelers as well as the electric bikes were made available for expo visitors.